Journal article 530 views 431 downloads
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis
Tri-Quan Dang,
Garry Wei-Han Tan 
,
Eugene Cheng-Xi Aw ,
Keng-Boon Ooi ,
Bhimaraya Metri,
Yogesh Dwivedi
,
Eugene Cheng-Xi Aw ,
Keng-Boon Ooi ,
Bhimaraya Metri,
Yogesh Dwivedi
International Journal of Bank Marketing, Volume: 41, Issue: 6
Swansea University Author:
Yogesh Dwivedi
-
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DOI (Published version): 10.1108/ijbm-05-2022-0202
Abstract
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis
| Published in: | International Journal of Bank Marketing |
|---|---|
| ISSN: | 0265-2323 |
| Published: |
Emerald
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa62978 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
6 |