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How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research
Spanish Journal of Marketing - ESIC, Volume: 27, Issue: 1
Swansea University Author:
Yogesh Dwivedi
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DOI (Published version): 10.1108/sjme-10-2022-0213
Abstract
PurposeThis paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy concerns influence consumers’ attitudes and encourage disclosure of their private in...
Published in: | Spanish Journal of Marketing - ESIC |
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ISSN: | 2444-9709 2444-9709 |
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Emerald
2023
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URI: | https://cronfa.swan.ac.uk/Record/cronfa62049 |
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v2 62049 2022-11-25 How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2022-11-25 BBU PurposeThis paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy concerns influence consumers’ attitudes and encourage disclosure of their private information.Design/methodology/approachThis research draws upon the personalisation-privacy paradox (PPP) and privacy calculus theory (PCT) to address the research question and examine how AI can influence consumer information disclosure. It is proposed that anthropomorphism of AI and personalisation positively influence consumer attitudes and intentions to disclose personal information to a digital assistant, while privacy concerns negatively affect attitude and information disclosure.FindingsThis paper develops a conceptual model based on and presents seven research propositions (RPs) for future research.Originality/valueBuilding upon PPP and PCT, this paper presents a view on the benefits and drawbacks of AI from a consumer perspective. This paper contributes to literature by critically reflecting upon on the question how consumer information disclosure is influenced by AI. In addition, seven RPs and future research areas are outlined in relation to privacy and consumer information disclosure in relation to AI. Journal Article Spanish Journal of Marketing - ESIC 27 1 Emerald 2444-9709 2444-9709 Anthropomorphism, Artificial intelligence (AI), Conversational agent, Information disclosure, Privacy calculus theory, Privacy-personalisation paradox 13 1 2023 2023-01-13 10.1108/sjme-10-2022-0213 COLLEGE NANME Business COLLEGE CODE BBU Swansea University Another institution paid the OA fee 2023-06-12T16:59:21.1065565 2022-11-25T15:28:58.2581815 Faculty of Humanities and Social Sciences School of Management - Business Management Bianca Kronemann 1 Hatice Kizgin 2 Nripendra Rana 3 Yogesh Dwivedi 0000-0002-5547-9990 4 62049__26394__010adaf16f554e00a2745157ae36a103.pdf 62049_VoR.pdf 2023-01-25T11:14:24.0573810 Output 378122 application/pdf Version of Record true This article is published under the Creative Commons Attribution (CC BY 4.0) licence true eng http://creativecommons.org/licences/by/4.0/legalcode |
title |
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research |
spellingShingle |
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research Yogesh Dwivedi |
title_short |
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research |
title_full |
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research |
title_fullStr |
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research |
title_full_unstemmed |
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research |
title_sort |
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research |
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d154596e71b99ad1285563c8fdd373d7 |
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d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
author |
Yogesh Dwivedi |
author2 |
Bianca Kronemann Hatice Kizgin Nripendra Rana Yogesh Dwivedi |
format |
Journal article |
container_title |
Spanish Journal of Marketing - ESIC |
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27 |
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1 |
publishDate |
2023 |
institution |
Swansea University |
issn |
2444-9709 2444-9709 |
doi_str_mv |
10.1108/sjme-10-2022-0213 |
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Emerald |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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description |
PurposeThis paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy concerns influence consumers’ attitudes and encourage disclosure of their private information.Design/methodology/approachThis research draws upon the personalisation-privacy paradox (PPP) and privacy calculus theory (PCT) to address the research question and examine how AI can influence consumer information disclosure. It is proposed that anthropomorphism of AI and personalisation positively influence consumer attitudes and intentions to disclose personal information to a digital assistant, while privacy concerns negatively affect attitude and information disclosure.FindingsThis paper develops a conceptual model based on and presents seven research propositions (RPs) for future research.Originality/valueBuilding upon PPP and PCT, this paper presents a view on the benefits and drawbacks of AI from a consumer perspective. This paper contributes to literature by critically reflecting upon on the question how consumer information disclosure is influenced by AI. In addition, seven RPs and future research areas are outlined in relation to privacy and consumer information disclosure in relation to AI. |
published_date |
2023-01-13T16:59:19Z |
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1768513139403390976 |
score |
11.021648 |