Journal article 725 views 27 downloads
A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb
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Anita Zhao ,
Nicole Koenig-Lewis
International Journal of Hospitality Management, Volume: 110, Start page: 103432
Swansea University Authors:
Brian Garrod , Anita Zhao
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©2023 All rights reserved. All article content, except where otherwise noted, is licensed under a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND)
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DOI (Published version): 10.1016/j.ijhm.2023.103432
Abstract
The sustainability potential of peer-to-peer (P2P) accommodation sharing will not be fully achieved until sustainability is fully understood as a motivating force. This study examines the influence of perceived sustainability and familiarity on loyalty intentions with platform trust and satisfaction...
| Published in: | International Journal of Hospitality Management |
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| ISSN: | 0278-4319 |
| Published: |
Oxford
Elsevier BV
2023
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa62438 |
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| Abstract: |
The sustainability potential of peer-to-peer (P2P) accommodation sharing will not be fully achieved until sustainability is fully understood as a motivating force. This study examines the influence of perceived sustainability and familiarity on loyalty intentions with platform trust and satisfaction as mediators and age as a moderator. An online survey with 507 UK Airbnb users found that perceived sustainability and familiarity are effective drivers of consumers’ loyalty in relation to Airbnb, alongside the mediators of platform trust and satisfaction. In addition, the effect of perceived sustainability on platform trust is greater among younger users, which feeds further to satisfaction and consequently loyalty. This timely study adopts an integrative approach which recognises the interplay of sustainability, familiarity, trust and satisfaction in predicting loyalty intentions for P2P accommodation. This can, in turn, help to unlock the potential of P2P accommodation to deliver more sustainable outcomes for people, places and the planet. |
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| Keywords: |
Sustainability, Familiarity, Platform Trust, Sharing Economy, Airbnb, P2P Accommodation |
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
103432 |