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An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic

Mahmud Akhter Shareef, Muhammad Shakaib Akram, Tegwen Malik Orcid Logo, Vinod Kumar, Yogesh Dwivedi Orcid Logo, Mihalis Giannakis

Journal of Business Research, Volume: 161, Start page: 113839

Swansea University Authors: Tegwen Malik Orcid Logo, Yogesh Dwivedi Orcid Logo

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Abstract

The impact of pandemics on the tourism industry should be explored from the perspective of those who will travel, go to the tourist places on vacation, and avail services from tourism and hospitality-related organizations. This study has aimed to identify the reasons for the changed human psychology...

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Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa62837
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spelling v2 62837 2023-03-07 An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic d7e74f3c3979dff2baba1a16fe50e24a 0000-0003-4315-5726 Tegwen Malik Tegwen Malik true false d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2023-03-07 BBU The impact of pandemics on the tourism industry should be explored from the perspective of those who will travel, go to the tourist places on vacation, and avail services from tourism and hospitality-related organizations. This study has aimed to identify the reasons for the changed human psychology towards tourism during the COVID-19 Pandemic to develop an attitude-behavioral model. This investigation thus conducted an extensive empirical study among tourists to capture their social, emotional, and financial beliefs. The research then examined the measurement model through confirmatory factor analysis (CFA) before investigating the cause-effect relationship through the structural model. Analysis revealed that the negative effect of attitude on behavioral intention toward this new equilibrium is controlled by the emotional aspect of attitude. Furthermore this paper made several contributions to the literature on human psychology, crisis management, human behavior, marketing, and tourism. Journal Article Journal of Business Research 161 113839 Elsevier BV 0148-2963 Tourism industry, Behavioral attitude towards tourism, Tourists’ behavioral intention,Pandemic Cognitive attitude, Affective attitude 1 6 2023 2023-06-01 10.1016/j.jbusres.2023.113839 http://dx.doi.org/10.1016/j.jbusres.2023.113839 COLLEGE NANME Business COLLEGE CODE BBU Swansea University SU Library paid the OA fee (TA Institutional Deal) 2023-08-30T12:01:22.6475123 2023-03-07T17:07:55.9943682 Faculty of Humanities and Social Sciences School of Management - Business Management Mahmud Akhter Shareef 1 Muhammad Shakaib Akram 2 Tegwen Malik 0000-0003-4315-5726 3 Vinod Kumar 4 Yogesh Dwivedi 0000-0002-5547-9990 5 Mihalis Giannakis 6 62837__27161__59c58da43e464dda8399c7f6ddc96ddf.pdf 62837.pdf 2023-04-21T14:41:50.8468053 Output 708453 application/pdf Version of Record true © 2023 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/) true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic
spellingShingle An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic
Tegwen Malik
Yogesh Dwivedi
title_short An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic
title_full An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic
title_fullStr An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic
title_full_unstemmed An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic
title_sort An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic
author_id_str_mv d7e74f3c3979dff2baba1a16fe50e24a
d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d7e74f3c3979dff2baba1a16fe50e24a_***_Tegwen Malik
d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Tegwen Malik
Yogesh Dwivedi
author2 Mahmud Akhter Shareef
Muhammad Shakaib Akram
Tegwen Malik
Vinod Kumar
Yogesh Dwivedi
Mihalis Giannakis
format Journal article
container_title Journal of Business Research
container_volume 161
container_start_page 113839
publishDate 2023
institution Swansea University
issn 0148-2963
doi_str_mv 10.1016/j.jbusres.2023.113839
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://dx.doi.org/10.1016/j.jbusres.2023.113839
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description The impact of pandemics on the tourism industry should be explored from the perspective of those who will travel, go to the tourist places on vacation, and avail services from tourism and hospitality-related organizations. This study has aimed to identify the reasons for the changed human psychology towards tourism during the COVID-19 Pandemic to develop an attitude-behavioral model. This investigation thus conducted an extensive empirical study among tourists to capture their social, emotional, and financial beliefs. The research then examined the measurement model through confirmatory factor analysis (CFA) before investigating the cause-effect relationship through the structural model. Analysis revealed that the negative effect of attitude on behavioral intention toward this new equilibrium is controlled by the emotional aspect of attitude. Furthermore this paper made several contributions to the literature on human psychology, crisis management, human behavior, marketing, and tourism.
published_date 2023-06-01T12:01:23Z
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