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Examining the key determinants of the jordanian customer’s adoption of genetically modified food
Heliyon, Volume: 9, Issue: 6, Start page: e16920
Swansea University Author:
Yogesh Dwivedi
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DOI (Published version): 10.1016/j.heliyon.2023.e16920
Abstract
Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the commercial adoption of GMF applications. Conceptually, GMF can be defined as “...
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ISSN: | 2405-8440 |
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Elsevier BV
2023
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v2 63641 2023-06-13 Examining the key determinants of the jordanian customer’s adoption of genetically modified food d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2023-06-13 BBU Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the commercial adoption of GMF applications. Conceptually, GMF can be defined as “Genetically modified (hereafter GM) foods are produced from genetically modified seeds or ingredients derived from plants or animals whose DNA has been manipulated using genetic engineering methods” [1, p. 2861]. However, only a limited number of studies have tested the related issues of GMF products from a customer perspective. Thus, this project intends to discover and examine the main drivers and hindrances in predicting customers’ intention and buying decision behaviour in developing Arabian countries (i.e., Jordan). A diffusion of innovations (DOIs) model was selected as the theoretical basis for the current study project. A field survey study was conducted to collect the requested quantitative data from a convenience sample of Jordanian customers. Statistical results largely supported the role of relative advantage, compatibility, trialability, social approval, awareness, perceived risk and price value on the behavioural intention to adopt GMF products, which in turn significantly predicted actual adoption behaviour. The results of the current project will hopefully expand the current academic understanding of the main factors that predict Jordanian customers’ perception and adoption of GMF Journal Article Heliyon 9 6 e16920 Elsevier BV 2405-8440 GMF, Jordan, Adoption, Customers, DOI 8 6 2023 2023-06-08 10.1016/j.heliyon.2023.e16920 http://dx.doi.org/10.1016/j.heliyon.2023.e16920 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2023-06-21T13:47:10.2098405 2023-06-13T20:56:50.4700812 Faculty of Humanities and Social Sciences School of Management - Business Management Ali Abdallah Alalwan 0000-0002-2881-2620 1 Saeid Abu-Romman 2 Ghazi Al-Weshah 3 Yogesh Dwivedi 0000-0002-5547-9990 4 Hanaa Albanna 5 63641__27915__4af6b52365b4480c8873e55df4c16b83.pdf 63641.pdf 2023-06-21T13:45:57.5490355 Output 1099097 application/pdf Version of Record true /© 2023 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/) true eng http://creativecommons.org/licenses/by/4.0/ |
title |
Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
spellingShingle |
Examining the key determinants of the jordanian customer’s adoption of genetically modified food Yogesh Dwivedi |
title_short |
Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
title_full |
Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
title_fullStr |
Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
title_full_unstemmed |
Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
title_sort |
Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
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d154596e71b99ad1285563c8fdd373d7 |
author_id_fullname_str_mv |
d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
author |
Yogesh Dwivedi |
author2 |
Ali Abdallah Alalwan Saeid Abu-Romman Ghazi Al-Weshah Yogesh Dwivedi Hanaa Albanna |
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Heliyon |
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9 |
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e16920 |
publishDate |
2023 |
institution |
Swansea University |
issn |
2405-8440 |
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10.1016/j.heliyon.2023.e16920 |
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Elsevier BV |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
url |
http://dx.doi.org/10.1016/j.heliyon.2023.e16920 |
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description |
Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the commercial adoption of GMF applications. Conceptually, GMF can be defined as “Genetically modified (hereafter GM) foods are produced from genetically modified seeds or ingredients derived from plants or animals whose DNA has been manipulated using genetic engineering methods” [1, p. 2861]. However, only a limited number of studies have tested the related issues of GMF products from a customer perspective. Thus, this project intends to discover and examine the main drivers and hindrances in predicting customers’ intention and buying decision behaviour in developing Arabian countries (i.e., Jordan). A diffusion of innovations (DOIs) model was selected as the theoretical basis for the current study project. A field survey study was conducted to collect the requested quantitative data from a convenience sample of Jordanian customers. Statistical results largely supported the role of relative advantage, compatibility, trialability, social approval, awareness, perceived risk and price value on the behavioural intention to adopt GMF products, which in turn significantly predicted actual adoption behaviour. The results of the current project will hopefully expand the current academic understanding of the main factors that predict Jordanian customers’ perception and adoption of GMF |
published_date |
2023-06-08T13:47:11Z |
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11.021648 |