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Metaverse in hospitality and tourism: a critical reflection

Lai-Wan Wong, Garry Wei-Han Tan, Keng-Boon Ooi, Yogesh Dwivedi Orcid Logo

International Journal of Contemporary Hospitality Management

Swansea University Author: Yogesh Dwivedi Orcid Logo

Abstract

Purpose: This study aims to discuss the current context, scope and impacts of a metaverse in the hospitality and tourism industry. Although existing literature discussed the potentials of the metaverse in this context, the ways the metaverse work is still being defined and accessing a complete metav...

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Published in: International Journal of Contemporary Hospitality Management
ISSN: 0959-6119 0959-6119
Published: Emerald
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URI: https://cronfa.swan.ac.uk/Record/cronfa64427
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spelling v2 64427 2023-09-05 Metaverse in hospitality and tourism: a critical reflection d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2023-09-05 BBU Purpose: This study aims to discuss the current context, scope and impacts of a metaverse in the hospitality and tourism industry. Although existing literature discussed the potentials of the metaverse in this context, the ways the metaverse work is still being defined and accessing a complete metaverse is still not yet possible. This existing knowledge will become increasingly sophisticated and complex as developments in the metaverse continue, eventually contributing to a knowledge gap in knowledge, and its implications in shaping how the future digital environment should take form. Design/methodology/approach: This work is based on a critical reflection of the existing developments and applications of the metaverse. Drawing from authors’ experiences, and synthesis of existing works and narratives, this work discusses the applications of the metaverse, critical factors for considerations and applications of the metaverse and proposes the way forward for potential users. Findings: The metaverse provides new opportunities for the hospitality and tourism industry but the impact of the technology may not be felt immediately. The real challenge lies in developing a responsible digital environment for users and suppliers. Although the aspects to be considered are many, a lack of preparedness is a great obstacle. Research limitations/implications: This paper provides a comprehensive evaluation of how the metaverse can be applied in the hospitality and tourism sector aiming to provide diverse stakeholders insights into the associated opportunities and pitfalls. Originality/value: To the best of the authors’ knowledge, this paper is among the first attempts to critically reflect on the possibilities of the metaverse, and contributes to the discussion on the attributes of the metaverse for tourism and hospitality (e.g. SSIs, decentralization) and includes discussion on special needs users, sustainable usage and climate change, and presents several agendas for further actions. Journal Article International Journal of Contemporary Hospitality Management Emerald 0959-6119 0959-6119 Hospitality and tourism, metaverse, critical reflection 0 0 0 0001-01-01 10.1108/ijchm-05-2023-0586 http://dx.doi.org/10.1108/ijchm-05-2023-0586 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2023-10-10T11:38:05.4519445 2023-09-05T15:52:21.1958460 Faculty of Humanities and Social Sciences School of Management - Business Management Lai-Wan Wong 1 Garry Wei-Han Tan 2 Keng-Boon Ooi 3 Yogesh Dwivedi 0000-0002-5547-9990 4 64427__28756__82d76a6fdfeb4fdcacf0ff2010c38da0.pdf 64427.AAM.pdf 2023-10-10T11:35:14.4883203 Output 260741 application/pdf Accepted Manuscript true true eng
title Metaverse in hospitality and tourism: a critical reflection
spellingShingle Metaverse in hospitality and tourism: a critical reflection
Yogesh Dwivedi
title_short Metaverse in hospitality and tourism: a critical reflection
title_full Metaverse in hospitality and tourism: a critical reflection
title_fullStr Metaverse in hospitality and tourism: a critical reflection
title_full_unstemmed Metaverse in hospitality and tourism: a critical reflection
title_sort Metaverse in hospitality and tourism: a critical reflection
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Lai-Wan Wong
Garry Wei-Han Tan
Keng-Boon Ooi
Yogesh Dwivedi
format Journal article
container_title International Journal of Contemporary Hospitality Management
institution Swansea University
issn 0959-6119
0959-6119
doi_str_mv 10.1108/ijchm-05-2023-0586
publisher Emerald
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://dx.doi.org/10.1108/ijchm-05-2023-0586
document_store_str 1
active_str 0
description Purpose: This study aims to discuss the current context, scope and impacts of a metaverse in the hospitality and tourism industry. Although existing literature discussed the potentials of the metaverse in this context, the ways the metaverse work is still being defined and accessing a complete metaverse is still not yet possible. This existing knowledge will become increasingly sophisticated and complex as developments in the metaverse continue, eventually contributing to a knowledge gap in knowledge, and its implications in shaping how the future digital environment should take form. Design/methodology/approach: This work is based on a critical reflection of the existing developments and applications of the metaverse. Drawing from authors’ experiences, and synthesis of existing works and narratives, this work discusses the applications of the metaverse, critical factors for considerations and applications of the metaverse and proposes the way forward for potential users. Findings: The metaverse provides new opportunities for the hospitality and tourism industry but the impact of the technology may not be felt immediately. The real challenge lies in developing a responsible digital environment for users and suppliers. Although the aspects to be considered are many, a lack of preparedness is a great obstacle. Research limitations/implications: This paper provides a comprehensive evaluation of how the metaverse can be applied in the hospitality and tourism sector aiming to provide diverse stakeholders insights into the associated opportunities and pitfalls. Originality/value: To the best of the authors’ knowledge, this paper is among the first attempts to critically reflect on the possibilities of the metaverse, and contributes to the discussion on the attributes of the metaverse for tourism and hospitality (e.g. SSIs, decentralization) and includes discussion on special needs users, sustainable usage and climate change, and presents several agendas for further actions.
published_date 0001-01-01T11:38:06Z
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