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Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda

Erose Sthapit Orcid Logo, Brian Garrod Orcid Logo, Matthew J. Stone, Peter Björk, Hanqun Song

Journal of Travel & Tourism Marketing, Volume: 40, Issue: 5, Pages: 363 - 382

Swansea University Author: Brian Garrod Orcid Logo

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Abstract

This study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field is still in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods. S...

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Published in: Journal of Travel & Tourism Marketing
ISSN: 1054-8408 1540-7306
Published: Informa UK Limited 2023
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa64448
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Abstract: This study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field is still in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods. Several gaps are identified, and four areas for future work are proposed: further theorisation, application of the topic and scale development, fostering a broader focus on cross-cultural studies and a need for studies in different hospitality and tourism settings; greater use of on-site data collection and engaging in mixed-methods analysis; and greater consideration of service-provider and multiple-actor perspectives.
Keywords: Value co-destruction, value diminution, tourism, hospitality, antecedents, outcomes, service dominant logic, resource integration, service encounters, customer-supplier interaction
College: Faculty of Humanities and Social Sciences
Issue: 5
Start Page: 363
End Page: 382