No Cover Image

GuestArticle 309 views

Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda

Nir Kshetri, Yogesh Dwivedi Orcid Logo, Thomas H. Davenport, Niki Panteli

International Journal of Information Management

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: International Journal of Information Management
Published:
URI: https://cronfa.swan.ac.uk/Record/cronfa64660
Tags: Add Tag
No Tags, Be the first to tag this record!
College: School of Management