Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
| Date first appeared online | |
| DOI | |
| Authors | Dwivedi Y. |
| Journal Name | International Journal of Information Management |
| Volume |
| Date first appeared online | |
| DOI | |
| Authors | Dwivedi Y. |
| Journal Name | International Journal of Information Management |
| Volume |