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Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda

Nir Kshetri, Yogesh Dwivedi Orcid Logo, Thomas H. Davenport, Niki Panteli

International Journal of Information Management

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: International Journal of Information Management
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URI: https://cronfa.swan.ac.uk/Record/cronfa64660
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first_indexed 2023-10-05T13:11:33Z
last_indexed 2023-10-05T13:11:33Z
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title Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
spellingShingle Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
Yogesh Dwivedi
title_short Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
title_full Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
title_fullStr Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
title_full_unstemmed Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
title_sort Generative Artificial Intelligence in Marketing: Applications, Opportunities, Challenges, and Research Agenda
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Nir Kshetri
Yogesh Dwivedi
Thomas H. Davenport
Niki Panteli
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institution Swansea University
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published_date 0001-01-01T14:11:33Z
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