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Antecedents and outcomes of memorable wildlife tourism experiences
Journal of Ecotourism, Pages: 1 - 24
Swansea University Author:
Brian Garrod
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© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. Distributed under the terms of a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0).
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DOI (Published version): 10.1080/14724049.2023.2272063
Abstract
Using a theoretical foundation based on memory-dominant logic, this study aims to develop and test an integrative model of memorable wildlife tourism experiences (MWTEs). The study first considers the role of escapism, experiencescapes, experience co-creation and education as antecedents of MWTE. It...
Published in: | Journal of Ecotourism |
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ISSN: | 1472-4049 1747-7638 |
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Informa UK Limited
2023
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URI: | https://cronfa.swan.ac.uk/Record/cronfa64737 |
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v2 64737 2023-10-13 Antecedents and outcomes of memorable wildlife tourism experiences 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2023-10-13 BBU Using a theoretical foundation based on memory-dominant logic, this study aims to develop and test an integrative model of memorable wildlife tourism experiences (MWTEs). The study first considers the role of escapism, experiencescapes, experience co-creation and education as antecedents of MWTE. It then examines the relationship between MWTE, satisfaction and hedonic well-being. Data were gathered from 202 tourists over 18 years old who had been on a wildlife safari between September and December 2022. An online survey questionnaire was distributed via Amazon Mechanical Turk. The empirical results suggest that when the importance of escapism, experience co-creation and educational experiences in the experience sought is higher and when the experiencescape is more appealing, the memorability of the experience will be stronger. More memorable experiences are associated with greater tourist satisfaction and hedonic well-being. Furthermore, this study discusses theoretical and managerial implications along with recommendations for future research. Journal Article Journal of Ecotourism 1 24 Informa UK Limited 1472-4049 1747-7638 Wildlife, wildlife tourism, memorable wildlife tourism experiences, satisfaction, hedonic wellbeing 18 10 2023 2023-10-18 10.1080/14724049.2023.2272063 http://dx.doi.org/10.1080/14724049.2023.2272063 COLLEGE NANME Business COLLEGE CODE BBU Swansea University Another institution paid the OA fee 2023-11-23T16:08:33.0139779 2023-10-13T12:19:16.0808416 Faculty of Humanities and Social Sciences School of Management - Business Management Erose Sthapit 0000-0002-1650-3900 1 Brian Garrod 0000-0002-5468-6816 2 Dafnis N. Coudounaris 3 Peter Björk 4 Emrullah Erul 5 Hanqun Song 6 64737__29096__8f24c5a8a58b42b2835bb9c2f0747cec.pdf 64737.VOR.pdf 2023-11-23T16:05:32.7603360 Output 2787814 application/pdf Version of Record true © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. Distributed under the terms of a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0). true eng https://creativecommons.org/licenses/by-nc-nd/4.0/ |
title |
Antecedents and outcomes of memorable wildlife tourism experiences |
spellingShingle |
Antecedents and outcomes of memorable wildlife tourism experiences Brian Garrod |
title_short |
Antecedents and outcomes of memorable wildlife tourism experiences |
title_full |
Antecedents and outcomes of memorable wildlife tourism experiences |
title_fullStr |
Antecedents and outcomes of memorable wildlife tourism experiences |
title_full_unstemmed |
Antecedents and outcomes of memorable wildlife tourism experiences |
title_sort |
Antecedents and outcomes of memorable wildlife tourism experiences |
author_id_str_mv |
4f81981d78ed3082b232463da24d1bb9 |
author_id_fullname_str_mv |
4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod |
author |
Brian Garrod |
author2 |
Erose Sthapit Brian Garrod Dafnis N. Coudounaris Peter Björk Emrullah Erul Hanqun Song |
format |
Journal article |
container_title |
Journal of Ecotourism |
container_start_page |
1 |
publishDate |
2023 |
institution |
Swansea University |
issn |
1472-4049 1747-7638 |
doi_str_mv |
10.1080/14724049.2023.2272063 |
publisher |
Informa UK Limited |
college_str |
Faculty of Humanities and Social Sciences |
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|
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facultyofhumanitiesandsocialsciences |
hierarchy_top_title |
Faculty of Humanities and Social Sciences |
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facultyofhumanitiesandsocialsciences |
hierarchy_parent_title |
Faculty of Humanities and Social Sciences |
department_str |
School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
url |
http://dx.doi.org/10.1080/14724049.2023.2272063 |
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description |
Using a theoretical foundation based on memory-dominant logic, this study aims to develop and test an integrative model of memorable wildlife tourism experiences (MWTEs). The study first considers the role of escapism, experiencescapes, experience co-creation and education as antecedents of MWTE. It then examines the relationship between MWTE, satisfaction and hedonic well-being. Data were gathered from 202 tourists over 18 years old who had been on a wildlife safari between September and December 2022. An online survey questionnaire was distributed via Amazon Mechanical Turk. The empirical results suggest that when the importance of escapism, experience co-creation and educational experiences in the experience sought is higher and when the experiencescape is more appealing, the memorability of the experience will be stronger. More memorable experiences are associated with greater tourist satisfaction and hedonic well-being. Furthermore, this study discusses theoretical and managerial implications along with recommendations for future research. |
published_date |
2023-10-18T16:08:34Z |
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1783371623649247232 |
score |
11.021648 |