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Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences
,
Catherine Prentice ,
Chunli Ji ,
Ping Yang,
Brian Garrod ,
Peter Björk
International Journal of Tourism Research, Volume: 26, Issue: 2
Swansea University Author:
Brian Garrod
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DOI (Published version): 10.1002/jtr.2645
Abstract
Wine tourism has several distinctive features that militate against using Kim et al.'s model of memorable tourism experiences to understand its antecedents and consequences. Accordingly, this study adopts an alternative theoretical framework—the stimulus–organism–response theory—to develop an a...
| Published in: | International Journal of Tourism Research |
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| ISSN: | 1099-2340 1522-1970 |
| Published: |
Wiley
2024
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa65904 |
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| Abstract: |
Wine tourism has several distinctive features that militate against using Kim et al.'s model of memorable tourism experiences to understand its antecedents and consequences. Accordingly, this study adopts an alternative theoretical framework—the stimulus–organism–response theory—to develop an alternative model. Data were collected from visitors to a well-known vineyard in Yantai, China and structural equation modelling and multiple group analysis were used to analyse them. The results suggest that experience co-creation, sensory experience, experiential satisfaction and appealing winescape are significant and positive antecedents of a memorable wine tourism experience, while eudaimonic well-being and wine purchase intention are significant and positive outcome variables. Visit frequency was found to be a moderating variable linking the winescape to memorable wine tourism experiences. Those who travel to the region frequently form a bond with the winescape that not only contributes to their well-being but also stimulates their future intentions to purchase its wine. |
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| Keywords: |
memorable tourism experiences; purchase intention; well-being; wine tourism |
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
2 |