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Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences

Erose Sthapit Orcid Logo, Catherine Prentice Orcid Logo, Chunli Ji Orcid Logo, Ping Yang, Brian Garrod Orcid Logo, Peter Björk

International Journal of Tourism Research, Volume: 26, Issue: 2

Swansea University Author: Brian Garrod Orcid Logo

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DOI (Published version): 10.1002/jtr.2645

Abstract

Wine tourism has several distinctive features that militate against using Kim et al.'s model of memorable tourism experiences to understand its antecedents and consequences. Accordingly, this study adopts an alternative theoretical framework—the stimulus–organism–response theory—to develop an a...

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Published in: International Journal of Tourism Research
ISSN: 1099-2340 1522-1970
Published: Wiley 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa65904
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first_indexed 2024-03-25T19:41:55Z
last_indexed 2024-03-25T19:41:55Z
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spelling v2 65904 2024-03-25 Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2024-03-25 BBU Wine tourism has several distinctive features that militate against using Kim et al.'s model of memorable tourism experiences to understand its antecedents and consequences. Accordingly, this study adopts an alternative theoretical framework—the stimulus–organism–response theory—to develop an alternative model. Data were collected from visitors to a well-known vineyard in Yantai, China and structural equation modelling and multiple group analysis were used to analyse them. The results suggest that experience co-creation, sensory experience, experiential satisfaction and appealing winescape are significant and positive antecedents of a memorable wine tourism experience, while eudaimonic well-being and wine purchase intention are significant and positive outcome variables. Visit frequency was found to be a moderating variable linking the winescape to memorable wine tourism experiences. Those who travel to the region frequently form a bond with the winescape that not only contributes to their well-being but also stimulates their future intentions to purchase its wine. Journal Article International Journal of Tourism Research 26 2 Wiley 1099-2340 1522-1970 memorable tourism experiences; purchase intention; well-being; wine tourism 12 4 2024 2024-04-12 10.1002/jtr.2645 COLLEGE NANME Business COLLEGE CODE BBU Swansea University Another institution paid the OA fee 2024-04-15T18:16:40.7359565 2024-03-25T19:35:33.1163141 Faculty of Humanities and Social Sciences School of Management - Business Management Erose Sthapit 0000-0002-1650-3900 1 Catherine Prentice 0000-0002-7700-3889 2 Chunli Ji 0000-0003-4749-8419 3 Ping Yang 4 Brian Garrod 0000-0002-5468-6816 5 Peter Björk 6 65904__30015__fcc6bbd58ad744f5b548b5733c147aef.pdf Journal of Tourism Research - 2024 - Sthapit - Experience‐driven well‐being and purchase An alternative model of memorable.pdf 2024-04-12T22:40:51.5556159 Output 1160357 application/pdf Version of Record true This is an open access article under the terms of the Creative Commons Attribution License. true eng http://creativecommons.org/licenses/by/4.0/
title Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences
spellingShingle Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences
Brian Garrod
title_short Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences
title_full Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences
title_fullStr Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences
title_full_unstemmed Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences
title_sort Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Erose Sthapit
Catherine Prentice
Chunli Ji
Ping Yang
Brian Garrod
Peter Björk
format Journal article
container_title International Journal of Tourism Research
container_volume 26
container_issue 2
publishDate 2024
institution Swansea University
issn 1099-2340
1522-1970
doi_str_mv 10.1002/jtr.2645
publisher Wiley
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description Wine tourism has several distinctive features that militate against using Kim et al.'s model of memorable tourism experiences to understand its antecedents and consequences. Accordingly, this study adopts an alternative theoretical framework—the stimulus–organism–response theory—to develop an alternative model. Data were collected from visitors to a well-known vineyard in Yantai, China and structural equation modelling and multiple group analysis were used to analyse them. The results suggest that experience co-creation, sensory experience, experiential satisfaction and appealing winescape are significant and positive antecedents of a memorable wine tourism experience, while eudaimonic well-being and wine purchase intention are significant and positive outcome variables. Visit frequency was found to be a moderating variable linking the winescape to memorable wine tourism experiences. Those who travel to the region frequently form a bond with the winescape that not only contributes to their well-being but also stimulates their future intentions to purchase its wine.
published_date 2024-04-12T18:16:36Z
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score 11.016235

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