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Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday
Scandinavian Journal of Hospitality and Tourism, Volume: 23, Issue: 4, Pages: 283 - 299
Swansea University Author:
Brian Garrod
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DOI (Published version): 10.1080/15022250.2023.2284137
Abstract
Using the contingent valuation method, this study examines the determinants of German tourists’ willingness to pay for accommodation in a Finnish holiday cottage. A particular focus is on the communication of credentials relating to three dimensions of sustainability (environmental, socio-cultural,...
Published in: | Scandinavian Journal of Hospitality and Tourism |
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ISSN: | 1502-2250 1502-2269 |
Published: |
Informa UK Limited
2023
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URI: | https://cronfa.swan.ac.uk/Record/cronfa64818 |
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v2 64818 2023-10-25 Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2023-10-25 BBU Using the contingent valuation method, this study examines the determinants of German tourists’ willingness to pay for accommodation in a Finnish holiday cottage. A particular focus is on the communication of credentials relating to three dimensions of sustainability (environmental, socio-cultural, and economic). The results suggest that there are significant differences in how tourists value the different sustainability attributes of their accommodation. The environmental dimension was the only sustainability dimension to have a positive and statistically significant effect on tourists’ willingness to pay. In terms of tourists’ demographic characteristics, meanwhile, employment status was the only socio-demographic factor to have a significant effect on the tourists’ willingness to pay. The managerial implications include investing in, and actively communicating, environmental sustainability features as part of a successful business strategy for Finnish cottage service providers targeting German tourists. Journal Article Scandinavian Journal of Hospitality and Tourism 23 4 283 299 Informa UK Limited 1502-2250 1502-2269 Sustainable tourism; sustainability communication; willingnessto pay; cottage accommodation; contingent valuation 20 11 2023 2023-11-20 10.1080/15022250.2023.2284137 COLLEGE NANME Business COLLEGE CODE BBU Swansea University Another institution paid the OA fee 2024-04-11T17:21:40.9740819 2023-10-25T10:18:09.8805758 Faculty of Humanities and Social Sciences School of Management - Business Management Markus Rantsi 1 Brian Garrod 0000-0002-5468-6816 2 Erose Sthapit 0000-0002-1650-3900 3 Juho Pesonen 4 64818__29071__b6f547e3896a46b2a737a8e293ca6ada.pdf Impact of sustainability communication on German tourists willingness to pay for a Finnish cottage holiday.pdf 2023-11-21T12:03:58.6419185 Output 1815286 application/pdf Version of Record true © 2023 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License. true eng http://creativecommons.org/licenses/by-nc-nd/4.0/ |
title |
Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday |
spellingShingle |
Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday Brian Garrod |
title_short |
Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday |
title_full |
Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday |
title_fullStr |
Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday |
title_full_unstemmed |
Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday |
title_sort |
Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday |
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4f81981d78ed3082b232463da24d1bb9 |
author_id_fullname_str_mv |
4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod |
author |
Brian Garrod |
author2 |
Markus Rantsi Brian Garrod Erose Sthapit Juho Pesonen |
format |
Journal article |
container_title |
Scandinavian Journal of Hospitality and Tourism |
container_volume |
23 |
container_issue |
4 |
container_start_page |
283 |
publishDate |
2023 |
institution |
Swansea University |
issn |
1502-2250 1502-2269 |
doi_str_mv |
10.1080/15022250.2023.2284137 |
publisher |
Informa UK Limited |
college_str |
Faculty of Humanities and Social Sciences |
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facultyofhumanitiesandsocialsciences |
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Faculty of Humanities and Social Sciences |
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facultyofhumanitiesandsocialsciences |
hierarchy_parent_title |
Faculty of Humanities and Social Sciences |
department_str |
School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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description |
Using the contingent valuation method, this study examines the determinants of German tourists’ willingness to pay for accommodation in a Finnish holiday cottage. A particular focus is on the communication of credentials relating to three dimensions of sustainability (environmental, socio-cultural, and economic). The results suggest that there are significant differences in how tourists value the different sustainability attributes of their accommodation. The environmental dimension was the only sustainability dimension to have a positive and statistically significant effect on tourists’ willingness to pay. In terms of tourists’ demographic characteristics, meanwhile, employment status was the only socio-demographic factor to have a significant effect on the tourists’ willingness to pay. The managerial implications include investing in, and actively communicating, environmental sustainability features as part of a successful business strategy for Finnish cottage service providers targeting German tourists. |
published_date |
2023-11-20T17:21:36Z |
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1796056019485327360 |
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11.021648 |