No Cover Image

Journal article 105 views 11 downloads

Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance

Shilpi Jain, Sriparna Basu, Yogesh Dwivedi Orcid Logo

Industrial Marketing Management, Volume: 119, Pages: 218 - 237

Swansea University Author: Yogesh Dwivedi Orcid Logo

  • Revisedmanuscript_20-04-24.pdf

    PDF | Accepted Manuscript

    Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).

    Download (665.57KB)

Check full text

DOI (Published version): 10.1016/j.indmarman.2024.04.013

Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2024
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa66137
Tags: Add Tag
No Tags, Be the first to tag this record!
first_indexed 2024-04-23T07:59:41Z
last_indexed 2024-04-23T07:59:41Z
id cronfa66137
recordtype SURis
fullrecord <?xml version="1.0" encoding="utf-8"?><rfc1807 xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema"><bib-version>v2</bib-version><id>66137</id><entry>2024-04-23</entry><title>Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance</title><swanseaauthors><author><sid>d154596e71b99ad1285563c8fdd373d7</sid><ORCID>0000-0002-5547-9990</ORCID><firstname>Yogesh</firstname><surname>Dwivedi</surname><name>Yogesh Dwivedi</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2024-04-23</date><deptcode>CBAE</deptcode><abstract/><type>Journal Article</type><journal>Industrial Marketing Management</journal><volume>119</volume><journalNumber/><paginationStart>218</paginationStart><paginationEnd>237</paginationEnd><publisher>Elsevier BV</publisher><placeOfPublication/><isbnPrint/><isbnElectronic/><issnPrint>0019-8501</issnPrint><issnElectronic/><keywords/><publishedDay>6</publishedDay><publishedMonth>5</publishedMonth><publishedYear>2024</publishedYear><publishedDate>2024-05-06</publishedDate><doi>10.1016/j.indmarman.2024.04.013</doi><url/><notes/><college>COLLEGE NANME</college><department>Management School</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>CBAE</DepartmentCode><institution>Swansea University</institution><apcterm/><funders/><projectreference/><lastEdited>2024-05-20T14:27:13.6931736</lastEdited><Created>2024-04-23T08:47:32.1004036</Created><path><level id="1">Faculty of Humanities and Social Sciences</level><level id="2">School of Management - Business Management</level></path><authors><author><firstname>Shilpi</firstname><surname>Jain</surname><order>1</order></author><author><firstname>Sriparna</firstname><surname>Basu</surname><order>2</order></author><author><firstname>Yogesh</firstname><surname>Dwivedi</surname><orcid>0000-0002-5547-9990</orcid><order>3</order></author></authors><documents><document><filename>66137__30120__c3a5250354ae47708e225d412ac69a4e.pdf</filename><originalFilename>Revisedmanuscript_20-04-24.pdf</originalFilename><uploaded>2024-04-23T08:58:41.7444260</uploaded><type>Output</type><contentLength>681539</contentLength><contentType>application/pdf</contentType><version>Accepted Manuscript</version><cronfaStatus>true</cronfaStatus><documentNotes>Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).</documentNotes><copyrightCorrect>true</copyrightCorrect><language>eng</language><licence>https://creativecommons.org/licenses/by/4.0/deed.en</licence></document></documents><OutputDurs/></rfc1807>
spelling v2 66137 2024-04-23 Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2024-04-23 CBAE Journal Article Industrial Marketing Management 119 218 237 Elsevier BV 0019-8501 6 5 2024 2024-05-06 10.1016/j.indmarman.2024.04.013 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2024-05-20T14:27:13.6931736 2024-04-23T08:47:32.1004036 Faculty of Humanities and Social Sciences School of Management - Business Management Shilpi Jain 1 Sriparna Basu 2 Yogesh Dwivedi 0000-0002-5547-9990 3 66137__30120__c3a5250354ae47708e225d412ac69a4e.pdf Revisedmanuscript_20-04-24.pdf 2024-04-23T08:58:41.7444260 Output 681539 application/pdf Accepted Manuscript true Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention). true eng https://creativecommons.org/licenses/by/4.0/deed.en
title Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
spellingShingle Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
Yogesh Dwivedi
title_short Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_full Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_fullStr Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_full_unstemmed Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_sort Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Shilpi Jain
Sriparna Basu
Yogesh Dwivedi
format Journal article
container_title Industrial Marketing Management
container_volume 119
container_start_page 218
publishDate 2024
institution Swansea University
issn 0019-8501
doi_str_mv 10.1016/j.indmarman.2024.04.013
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2024-05-06T14:27:12Z
_version_ 1799578328527536128
score 11.012678

Similar Items