Journal article 9 views
A blockchain‐based privacy‐preserving advertising attribution architecture: Requirements, design, and a prototype implementation
Yang Liu 
,
Liangjie Lin ,
Lin Jiang,
Weizhe Zhang,
Xuan Wang,
Mehdi Gheisari ,
Tao Gong,
Chao Gao,
Hamid Esmaeili Najafabadi
,
Liangjie Lin ,
Lin Jiang,
Weizhe Zhang,
Xuan Wang,
Mehdi Gheisari ,
Tao Gong,
Chao Gao,
Hamid Esmaeili Najafabadi
Software: Practice and Experience, Volume: 53, Issue: 8, Pages: 1700 - 1721
Swansea University Author:
Yang Liu
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1002/spe.3209
Abstract
A blockchain‐based privacy‐preserving advertising attribution architecture: Requirements, design, and a prototype implementation
| Published in: | Software: Practice and Experience |
|---|---|
| ISSN: | 0038-0644 1097-024X |
| Published: |
Wiley
2023
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| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa67206 |
| Tags: |
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| Keywords: |
advertising attribution; blockchain; data forgery; data leakage; privacy-preserving; trust |
|---|---|
| College: |
Faculty of Science and Engineering |
| Funders: |
National Key Research and Development Program of China. Grant Number: 2020YFB1005805
CCF-Tencent Rhino-Bird Open Research Fund. Grant Number: CCF-TencentRAGR20210132
Peng Cheng Laboratory Project. Grant Number: PCL2021A02
Guangdong Provincial Key Laboratory of Novel Security Intelligence Technologies. Grant Number: 2022B1212010005
Shenzhen Basic Research (General Project). Grant Number: JCYJ20190806142601687
Shenzhen Stable Supporting Program (General Project). Grant Number: GXWD20201230155427003-20200821160539001 |
| Issue: |
8 |
| Start Page: |
1700 |
| End Page: |
1721 |