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A blockchain‐based privacy‐preserving advertising attribution architecture: Requirements, design, and a prototype implementation

Yang Liu Orcid Logo, Liangjie Lin Orcid Logo, Lin Jiang, Weizhe Zhang, Xuan Wang, Mehdi Gheisari Orcid Logo, Tao Gong, Chao Gao, Hamid Esmaeili Najafabadi

Software: Practice and Experience, Volume: 53, Issue: 8, Pages: 1700 - 1721

Swansea University Author: Yang Liu Orcid Logo

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DOI (Published version): 10.1002/spe.3209

Published in: Software: Practice and Experience
ISSN: 0038-0644 1097-024X
Published: Wiley 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa67206
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first_indexed 2024-08-29T11:57:43Z
last_indexed 2024-08-29T11:57:43Z
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spelling v2 67206 2024-07-29 A blockchain‐based privacy‐preserving advertising attribution architecture: Requirements, design, and a prototype implementation ba37dab58c9093dc63c79001565b75d4 0000-0003-2486-5765 Yang Liu Yang Liu true false 2024-07-29 MACS Journal Article Software: Practice and Experience 53 8 1700 1721 Wiley 0038-0644 1097-024X advertising attribution; blockchain; data forgery; data leakage; privacy-preserving; trust 1 8 2023 2023-08-01 10.1002/spe.3209 COLLEGE NANME Mathematics and Computer Science School COLLEGE CODE MACS Swansea University National Key Research and Development Program of China. Grant Number: 2020YFB1005805 CCF-Tencent Rhino-Bird Open Research Fund. Grant Number: CCF-TencentRAGR20210132 Peng Cheng Laboratory Project. Grant Number: PCL2021A02 Guangdong Provincial Key Laboratory of Novel Security Intelligence Technologies. Grant Number: 2022B1212010005 Shenzhen Basic Research (General Project). Grant Number: JCYJ20190806142601687 Shenzhen Stable Supporting Program (General Project). Grant Number: GXWD20201230155427003-20200821160539001 2024-08-29T12:57:57.2977031 2024-07-29T12:46:44.6480109 Faculty of Science and Engineering School of Mathematics and Computer Science - Computer Science Yang Liu 0000-0003-2486-5765 1 Liangjie Lin 0000-0003-3464-7753 2 Lin Jiang 3 Weizhe Zhang 4 Xuan Wang 5 Mehdi Gheisari 0000-0002-5643-0021 6 Tao Gong 7 Chao Gao 8 Hamid Esmaeili Najafabadi 9
title A blockchain‐based privacy‐preserving advertising attribution architecture: Requirements, design, and a prototype implementation
spellingShingle A blockchain‐based privacy‐preserving advertising attribution architecture: Requirements, design, and a prototype implementation
Yang Liu
title_short A blockchain‐based privacy‐preserving advertising attribution architecture: Requirements, design, and a prototype implementation
title_full A blockchain‐based privacy‐preserving advertising attribution architecture: Requirements, design, and a prototype implementation
title_fullStr A blockchain‐based privacy‐preserving advertising attribution architecture: Requirements, design, and a prototype implementation
title_full_unstemmed A blockchain‐based privacy‐preserving advertising attribution architecture: Requirements, design, and a prototype implementation
title_sort A blockchain‐based privacy‐preserving advertising attribution architecture: Requirements, design, and a prototype implementation
author_id_str_mv ba37dab58c9093dc63c79001565b75d4
author_id_fullname_str_mv ba37dab58c9093dc63c79001565b75d4_***_Yang Liu
author Yang Liu
author2 Yang Liu
Liangjie Lin
Lin Jiang
Weizhe Zhang
Xuan Wang
Mehdi Gheisari
Tao Gong
Chao Gao
Hamid Esmaeili Najafabadi
format Journal article
container_title Software: Practice and Experience
container_volume 53
container_issue 8
container_start_page 1700
publishDate 2023
institution Swansea University
issn 0038-0644
1097-024X
doi_str_mv 10.1002/spe.3209
publisher Wiley
college_str Faculty of Science and Engineering
hierarchytype
hierarchy_top_id facultyofscienceandengineering
hierarchy_top_title Faculty of Science and Engineering
hierarchy_parent_id facultyofscienceandengineering
hierarchy_parent_title Faculty of Science and Engineering
department_str School of Mathematics and Computer Science - Computer Science{{{_:::_}}}Faculty of Science and Engineering{{{_:::_}}}School of Mathematics and Computer Science - Computer Science
document_store_str 0
active_str 0
published_date 2023-08-01T12:57:56Z
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score 11.0241995

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