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Artificial intelligence in international business
,
Paul Jones ,
Vitor Braga
Thunderbird International Business Review, Volume: 66, Issue: 2, Pages: 127 - 133
Swansea University Author:
Paul Jones
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1002/tie.22373
Abstract
Artificial intelligence is poised to transform international business through the adoption of new digital technology practices as part of the fourth industrial revolution. The how, when, and why of artificial intelligence implementation in international business is still somewhat unknown but will li...
| Published in: | Thunderbird International Business Review |
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| ISSN: | 1096-4762 1520-6874 |
| Published: |
Wiley
2024
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa67216 |
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| Abstract: |
Artificial intelligence is poised to transform international business through the adoption of new digital technology practices as part of the fourth industrial revolution. The how, when, and why of artificial intelligence implementation in international business is still somewhat unknown but will likely significantly influence performance outcomes, market interpretation, risk prediction, consumer interactions, and technology-based metrics. With greater emphasis on artificial intelligence-based tools, the future practice of international business will require digital literacy. This means business managers need to improve the way they analyze artificial intelligence in terms of appreciating its usefulness while maintaining privacy and mitigation strategies. In this editorial, we discuss the current developments regarding artificial intelligence in international business with the goal of identifying future research areas of importance. |
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| Keywords: |
International business; Artificial Intelligence |
| College: |
School of Management |
| Issue: |
2 |
| Start Page: |
127 |
| End Page: |
133 |