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Artificial intelligence in international business

Vanessa Ratten Orcid Logo, Paul Jones Orcid Logo, Vitor Braga Orcid Logo

Thunderbird International Business Review, Volume: 66, Issue: 2, Pages: 127 - 133

Swansea University Author: Paul Jones Orcid Logo

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DOI (Published version): 10.1002/tie.22373

Abstract

Artificial intelligence is poised to transform international business through the adoption of new digital technology practices as part of the fourth industrial revolution. The how, when, and why of artificial intelligence implementation in international business is still somewhat unknown but will li...

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Published in: Thunderbird International Business Review
ISSN: 1096-4762 1520-6874
Published: Wiley 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa67216
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last_indexed 2024-07-29T13:23:18Z
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spelling v2 67216 2024-07-29 Artificial intelligence in international business 21e2660aaa102fe36fc981880dd9e082 0000-0003-0417-9143 Paul Jones Paul Jones true false 2024-07-29 CBAE Artificial intelligence is poised to transform international business through the adoption of new digital technology practices as part of the fourth industrial revolution. The how, when, and why of artificial intelligence implementation in international business is still somewhat unknown but will likely significantly influence performance outcomes, market interpretation, risk prediction, consumer interactions, and technology-based metrics. With greater emphasis on artificial intelligence-based tools, the future practice of international business will require digital literacy. This means business managers need to improve the way they analyze artificial intelligence in terms of appreciating its usefulness while maintaining privacy and mitigation strategies. In this editorial, we discuss the current developments regarding artificial intelligence in international business with the goal of identifying future research areas of importance. GuestArticle Thunderbird International Business Review 66 2 127 133 Wiley 1096-4762 1520-6874 International business; Artificial Intelligence 19 2 2024 2024-02-19 10.1002/tie.22373 http://dx.doi.org/10.1002/tie.22373 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required 2024-07-29T14:23:35.2831468 2024-07-29T14:20:43.4611609 School of Management Business Vanessa Ratten 0000-0002-2534-4550 1 Paul Jones 0000-0003-0417-9143 2 Vitor Braga 0000-0002-3644-3992 3
title Artificial intelligence in international business
spellingShingle Artificial intelligence in international business
Paul Jones
title_short Artificial intelligence in international business
title_full Artificial intelligence in international business
title_fullStr Artificial intelligence in international business
title_full_unstemmed Artificial intelligence in international business
title_sort Artificial intelligence in international business
author_id_str_mv 21e2660aaa102fe36fc981880dd9e082
author_id_fullname_str_mv 21e2660aaa102fe36fc981880dd9e082_***_Paul Jones
author Paul Jones
author2 Vanessa Ratten
Paul Jones
Vitor Braga
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container_title Thunderbird International Business Review
container_volume 66
container_issue 2
container_start_page 127
publishDate 2024
institution Swansea University
issn 1096-4762
1520-6874
doi_str_mv 10.1002/tie.22373
publisher Wiley
college_str School of Management
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hierarchy_top_id schoolofmanagement
hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
department_str Business{{{_:::_}}}School of Management{{{_:::_}}}Business
url http://dx.doi.org/10.1002/tie.22373
document_store_str 0
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description Artificial intelligence is poised to transform international business through the adoption of new digital technology practices as part of the fourth industrial revolution. The how, when, and why of artificial intelligence implementation in international business is still somewhat unknown but will likely significantly influence performance outcomes, market interpretation, risk prediction, consumer interactions, and technology-based metrics. With greater emphasis on artificial intelligence-based tools, the future practice of international business will require digital literacy. This means business managers need to improve the way they analyze artificial intelligence in terms of appreciating its usefulness while maintaining privacy and mitigation strategies. In this editorial, we discuss the current developments regarding artificial intelligence in international business with the goal of identifying future research areas of importance.
published_date 2024-02-19T14:23:33Z
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