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Artificial intelligence in international business
Thunderbird International Business Review, Volume: 66, Issue: 2, Pages: 127 - 133
Swansea University Author:
Paul Jones
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DOI (Published version): 10.1002/tie.22373
Abstract
Artificial intelligence is poised to transform international business through the adoption of new digital technology practices as part of the fourth industrial revolution. The how, when, and why of artificial intelligence implementation in international business is still somewhat unknown but will li...
Published in: | Thunderbird International Business Review |
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ISSN: | 1096-4762 1520-6874 |
Published: |
Wiley
2024
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URI: | https://cronfa.swan.ac.uk/Record/cronfa67216 |
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v2 67216 2024-07-29 Artificial intelligence in international business 21e2660aaa102fe36fc981880dd9e082 0000-0003-0417-9143 Paul Jones Paul Jones true false 2024-07-29 CBAE Artificial intelligence is poised to transform international business through the adoption of new digital technology practices as part of the fourth industrial revolution. The how, when, and why of artificial intelligence implementation in international business is still somewhat unknown but will likely significantly influence performance outcomes, market interpretation, risk prediction, consumer interactions, and technology-based metrics. With greater emphasis on artificial intelligence-based tools, the future practice of international business will require digital literacy. This means business managers need to improve the way they analyze artificial intelligence in terms of appreciating its usefulness while maintaining privacy and mitigation strategies. In this editorial, we discuss the current developments regarding artificial intelligence in international business with the goal of identifying future research areas of importance. GuestArticle Thunderbird International Business Review 66 2 127 133 Wiley 1096-4762 1520-6874 International business; Artificial Intelligence 19 2 2024 2024-02-19 10.1002/tie.22373 http://dx.doi.org/10.1002/tie.22373 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required 2024-07-29T14:23:35.2831468 2024-07-29T14:20:43.4611609 School of Management Business Vanessa Ratten 0000-0002-2534-4550 1 Paul Jones 0000-0003-0417-9143 2 Vitor Braga 0000-0002-3644-3992 3 |
title |
Artificial intelligence in international business |
spellingShingle |
Artificial intelligence in international business Paul Jones |
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Artificial intelligence in international business |
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Artificial intelligence in international business |
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Artificial intelligence in international business |
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Artificial intelligence in international business |
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Artificial intelligence in international business |
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21e2660aaa102fe36fc981880dd9e082_***_Paul Jones |
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Paul Jones |
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Vanessa Ratten Paul Jones Vitor Braga |
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Thunderbird International Business Review |
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Swansea University |
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1096-4762 1520-6874 |
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10.1002/tie.22373 |
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Wiley |
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description |
Artificial intelligence is poised to transform international business through the adoption of new digital technology practices as part of the fourth industrial revolution. The how, when, and why of artificial intelligence implementation in international business is still somewhat unknown but will likely significantly influence performance outcomes, market interpretation, risk prediction, consumer interactions, and technology-based metrics. With greater emphasis on artificial intelligence-based tools, the future practice of international business will require digital literacy. This means business managers need to improve the way they analyze artificial intelligence in terms of appreciating its usefulness while maintaining privacy and mitigation strategies. In this editorial, we discuss the current developments regarding artificial intelligence in international business with the goal of identifying future research areas of importance. |
published_date |
2024-02-19T14:23:33Z |
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11.021648 |