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Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects

Jishnu Bhattacharyya Orcid Logo, M. S. Balaji Orcid Logo, Yangyang Jiang Orcid Logo

Journal of Travel Research

Swansea University Author: Jishnu Bhattacharyya Orcid Logo

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DOI (Published version): 10.1177/00472875231206548

Abstract

This study aims to examine how and when different framings of sustainability performance communication influence travelers’ behavioral intentions. Specifically, it examines (1) the effectiveness of sustainability performance communication framing in shaping traveler’s behavioral intentions, (2) the...

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Published in: Journal of Travel Research
ISSN: 0047-2875 1552-6763
Published: SAGE Publications 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa67303
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last_indexed 2024-08-19T12:00:56Z
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spelling v2 67303 2024-08-02 Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects 2ec4d858ecc8857b7ceac5c14d74cc6d 0000-0002-2691-6629 Jishnu Bhattacharyya Jishnu Bhattacharyya true false 2024-08-02 CBAE This study aims to examine how and when different framings of sustainability performance communication influence travelers’ behavioral intentions. Specifically, it examines (1) the effectiveness of sustainability performance communication framing in shaping traveler’s behavioral intentions, (2) the mediating role of perceived commitment to sustainability, and (3) the moderating effect of the level of sustainability performance communicated. The findings of the four experiments conducted revealed that communicating sustainability performance is more effective than not reporting it in determining travelers’ behavioral intentions. Furthermore, an enhancement framing is more effective when communicating sustainability performance than a reduction framing. We also found that tourism provider’s commitment to sustainability explains the impact of sustainability performance communication framing on behavioral intentions. Furthermore, we found that communicating a moderate level of sustainability performance in enhancement framing and a high level in reduction framing is effective. The study provides implications for theory and practice in developing effective sustainability communication. Journal Article Journal of Travel Research 0 SAGE Publications 0047-2875 1552-6763 sustainability communication; sustainability performance; sustainable consumption; message framing; perceived commitment 23 10 2023 2023-10-23 10.1177/00472875231206548 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University This research is supported by the Zhejiang Soft Science Programme (Grant No. 2022C35053) funded by the Science Technology Department of Zhejiang Province, China and research grant provided by Rennes School of Business, France. 2024-08-19T14:04:13.2554819 2024-08-02T14:43:10.5983483 Faculty of Humanities and Social Sciences School of Management - Business Management Jishnu Bhattacharyya 0000-0002-2691-6629 1 M. S. Balaji 0000-0002-6003-7644 2 Yangyang Jiang 0000-0003-3561-5681 3 67303__31135__0d26ab9eb80f450793e7008abe620287.pdf 67303.VoR.pdf 2024-08-19T14:01:39.9074651 Output 677713 application/pdf Version of Record true © The Author(s) 2023. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License. true eng https://creativecommons.org/licenses/by-nc/4.0/
title Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects
spellingShingle Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects
Jishnu Bhattacharyya
title_short Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects
title_full Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects
title_fullStr Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects
title_full_unstemmed Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects
title_sort Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects
author_id_str_mv 2ec4d858ecc8857b7ceac5c14d74cc6d
author_id_fullname_str_mv 2ec4d858ecc8857b7ceac5c14d74cc6d_***_Jishnu Bhattacharyya
author Jishnu Bhattacharyya
author2 Jishnu Bhattacharyya
M. S. Balaji
Yangyang Jiang
format Journal article
container_title Journal of Travel Research
container_volume 0
publishDate 2023
institution Swansea University
issn 0047-2875
1552-6763
doi_str_mv 10.1177/00472875231206548
publisher SAGE Publications
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description This study aims to examine how and when different framings of sustainability performance communication influence travelers’ behavioral intentions. Specifically, it examines (1) the effectiveness of sustainability performance communication framing in shaping traveler’s behavioral intentions, (2) the mediating role of perceived commitment to sustainability, and (3) the moderating effect of the level of sustainability performance communicated. The findings of the four experiments conducted revealed that communicating sustainability performance is more effective than not reporting it in determining travelers’ behavioral intentions. Furthermore, an enhancement framing is more effective when communicating sustainability performance than a reduction framing. We also found that tourism provider’s commitment to sustainability explains the impact of sustainability performance communication framing on behavioral intentions. Furthermore, we found that communicating a moderate level of sustainability performance in enhancement framing and a high level in reduction framing is effective. The study provides implications for theory and practice in developing effective sustainability communication.
published_date 2023-10-23T14:04:12Z
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score 11.0241995

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