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Amul Dairy (GCMMF): expanding in the USA, leveraging the e-commerce advantage

Jishnu Bhattacharyya Orcid Logo, M.U. Ben Krishna, Priya Premi

International Journal of Management and Enterprise Development, Volume: 19, Issue: 2, Start page: 149

Swansea University Author: Jishnu Bhattacharyya Orcid Logo

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Published in: International Journal of Management and Enterprise Development
ISSN: 1468-4330 1741-8127
Published: Inderscience Publishers 2020
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa67304
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Keywords: management; development; dairy industry; Amul; expansion; e-commerce; electronic commerce; India; USA
College: Faculty of Humanities and Social Sciences
Issue: 2
Start Page: 149