Journal article 27 views 10 downloads
The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience
Jamie Torrance 
,
Conor Heath,
Marie O’Hanrahan,
Philip Newall
,
Conor Heath,
Marie O’Hanrahan,
Philip Newall
Journal of Public Health
Swansea University Author:
Jamie Torrance
-
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©The Author(s) 2024. This is an Open Access article distributed under the terms of the Creative Commons Attribution License.
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DOI (Published version): 10.1093/pubmed/fdae167
Abstract
BackgroundGambling advertising employs a range of persuasive strategies. We therefore aimed to evaluate a counter-advertising intervention video to increase resilience to gambling advertising persuasion.MethodsThree in-depth focus groups were conducted, and each group contained a mixture of gambling...
| Published in: | Journal of Public Health |
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| ISSN: | 1741-3842 1741-3850 |
| Published: |
Oxford University Press (OUP)
2024
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa67358 |
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| Abstract: |
BackgroundGambling advertising employs a range of persuasive strategies. We therefore aimed to evaluate a counter-advertising intervention video to increase resilience to gambling advertising persuasion.MethodsThree in-depth focus groups were conducted, and each group contained a mixture of gambling-related academics (N = 12) and experts with lived experience of gambling-related harm (N = 10). Participants were given access to the intervention video and provided feedback during the focus groups. Qualitative data were audio recorded and thematically analysed by the research team.ResultsThree main themes were identified. First, participants recommended a shorter video that had a simplified and digestible structure. Second, frequent real-world examples of gambling advertisements within the video were discouraged, and the inclusion of a relatable human voiceover was considered imperative to the receptiveness of the video. Finally, participants deemed it important to deliver psychologically grounded yet jargon-free content via a conversational style. An overall narrative framed by consumer-protection was also preferred in order to increase acceptance of the video content, rather than a more didactic framing.ConclusionsEvaluating the acceptability of a counter advertising intervention video provided valuable insight from both an academic and lived-experience perspective. Such insight is instrumental to the meaningful co-design of counter-advertising interventions. |
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| Keywords: |
focus groups, gambling advertising, gambling marketing, inoculation, lived experience |
| College: |
Faculty of Medicine, Health and Life Sciences |