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The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience
Journal of Public Health
Swansea University Author:
Jamie Torrance
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DOI (Published version): 10.1093/pubmed/fdae167
Abstract
BackgroundGambling advertising employs a range of persuasive strategies. We therefore aimed to evaluate a counter-advertising intervention video to increase resilience to gambling advertising persuasion.MethodsThree in-depth focus groups were conducted, and each group contained a mixture of gambling...
Published in: | Journal of Public Health |
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ISSN: | 1741-3842 1741-3850 |
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Oxford University Press (OUP)
2024
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v2 67358 2024-08-12 The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience de868c4f56d8f5fbecbd686fdbb7b4b5 0000-0001-5001-4126 Jamie Torrance Jamie Torrance true false 2024-08-12 PSYS BackgroundGambling advertising employs a range of persuasive strategies. We therefore aimed to evaluate a counter-advertising intervention video to increase resilience to gambling advertising persuasion.MethodsThree in-depth focus groups were conducted, and each group contained a mixture of gambling-related academics (N = 12) and experts with lived experience of gambling-related harm (N = 10). Participants were given access to the intervention video and provided feedback during the focus groups. Qualitative data were audio recorded and thematically analysed by the research team.ResultsThree main themes were identified. First, participants recommended a shorter video that had a simplified and digestible structure. Second, frequent real-world examples of gambling advertisements within the video were discouraged, and the inclusion of a relatable human voiceover was considered imperative to the receptiveness of the video. Finally, participants deemed it important to deliver psychologically grounded yet jargon-free content via a conversational style. An overall narrative framed by consumer-protection was also preferred in order to increase acceptance of the video content, rather than a more didactic framing.ConclusionsEvaluating the acceptability of a counter advertising intervention video provided valuable insight from both an academic and lived-experience perspective. Such insight is instrumental to the meaningful co-design of counter-advertising interventions. Journal Article Journal of Public Health 0 Oxford University Press (OUP) 1741-3842 1741-3850 focus groups, gambling advertising, gambling marketing, inoculation, lived experience 5 8 2024 2024-08-05 10.1093/pubmed/fdae167 COLLEGE NANME Psychology School COLLEGE CODE PSYS Swansea University SU Library paid the OA fee (TA Institutional Deal) 2024-08-12T15:24:04.0322215 2024-08-12T11:55:27.7251276 Faculty of Medicine, Health and Life Sciences School of Psychology Jamie Torrance 0000-0001-5001-4126 1 Conor Heath 2 Marie O’Hanrahan 3 Philip Newall 4 67358__31085__fed6fc3ce5834ec69e2bf7692d68277e.pdf 67358.VoR.pdf 2024-08-12T14:32:07.8856183 Output 415828 application/pdf Version of Record true ©The Author(s) 2024. This is an Open Access article distributed under the terms of the Creative Commons Attribution License. true eng https://creativecommons.org/licenses/by/4.0/ |
title |
The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience |
spellingShingle |
The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience Jamie Torrance |
title_short |
The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience |
title_full |
The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience |
title_fullStr |
The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience |
title_full_unstemmed |
The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience |
title_sort |
The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience |
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de868c4f56d8f5fbecbd686fdbb7b4b5 |
author_id_fullname_str_mv |
de868c4f56d8f5fbecbd686fdbb7b4b5_***_Jamie Torrance |
author |
Jamie Torrance |
author2 |
Jamie Torrance Conor Heath Marie O’Hanrahan Philip Newall |
format |
Journal article |
container_title |
Journal of Public Health |
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0 |
publishDate |
2024 |
institution |
Swansea University |
issn |
1741-3842 1741-3850 |
doi_str_mv |
10.1093/pubmed/fdae167 |
publisher |
Oxford University Press (OUP) |
college_str |
Faculty of Medicine, Health and Life Sciences |
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facultyofmedicinehealthandlifesciences |
hierarchy_top_title |
Faculty of Medicine, Health and Life Sciences |
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facultyofmedicinehealthandlifesciences |
hierarchy_parent_title |
Faculty of Medicine, Health and Life Sciences |
department_str |
School of Psychology{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Psychology |
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description |
BackgroundGambling advertising employs a range of persuasive strategies. We therefore aimed to evaluate a counter-advertising intervention video to increase resilience to gambling advertising persuasion.MethodsThree in-depth focus groups were conducted, and each group contained a mixture of gambling-related academics (N = 12) and experts with lived experience of gambling-related harm (N = 10). Participants were given access to the intervention video and provided feedback during the focus groups. Qualitative data were audio recorded and thematically analysed by the research team.ResultsThree main themes were identified. First, participants recommended a shorter video that had a simplified and digestible structure. Second, frequent real-world examples of gambling advertisements within the video were discouraged, and the inclusion of a relatable human voiceover was considered imperative to the receptiveness of the video. Finally, participants deemed it important to deliver psychologically grounded yet jargon-free content via a conversational style. An overall narrative framed by consumer-protection was also preferred in order to increase acceptance of the video content, rather than a more didactic framing.ConclusionsEvaluating the acceptability of a counter advertising intervention video provided valuable insight from both an academic and lived-experience perspective. Such insight is instrumental to the meaningful co-design of counter-advertising interventions. |
published_date |
2024-08-05T15:24:08Z |
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1807192061423648768 |
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11.021648 |