Journal article 49 views
Fixed costs matter even when the costs are sunk
Economics Letters, Volume: 195, Start page: 109428
Swansea University Author: Bastian Westbrock
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DOI (Published version): 10.1016/j.econlet.2020.109428
Abstract
How firms set prices is key to understanding markets. Standard economics dictates that the fixed costs of a firm should not affect its prices. Nonetheless, it is common practice for firms to raise their prices after a fixed costs increase. We show that firms are correct in doing so if two ubiquitous...
Published in: | Economics Letters |
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ISSN: | 0165-1765 |
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Elsevier BV
2020
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa68313 |
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2025-01-14T14:38:19Z |
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2025-01-14T10:49:27.9529533 v2 68313 2024-11-21 Fixed costs matter even when the costs are sunk 40408e9de92daaa653357f6b40ed66fd 0000-0002-8303-0808 Bastian Westbrock Bastian Westbrock true false 2024-11-21 SOSS How firms set prices is key to understanding markets. Standard economics dictates that the fixed costs of a firm should not affect its prices. Nonetheless, it is common practice for firms to raise their prices after a fixed costs increase. We show that firms are correct in doing so if two ubiquitous conditions apply: (i) future profits increase in current sales and (ii) firms are liquidity-constrained. Journal Article Economics Letters 195 109428 Elsevier BV 0165-1765 Sunk costs; Liquidity constraints; Switching costs; Pricing 1 10 2020 2020-10-01 10.1016/j.econlet.2020.109428 COLLEGE NANME Social Sciences School COLLEGE CODE SOSS Swansea University Not Required 2025-01-14T10:49:27.9529533 2024-11-21T09:32:53.4420876 Faculty of Humanities and Social Sciences School of Social Sciences - Economics Jurjen Kamphorst 1 Ewa Mendys-Kamphorst 2 Bastian Westbrock 0000-0002-8303-0808 3 |
title |
Fixed costs matter even when the costs are sunk |
spellingShingle |
Fixed costs matter even when the costs are sunk Bastian Westbrock |
title_short |
Fixed costs matter even when the costs are sunk |
title_full |
Fixed costs matter even when the costs are sunk |
title_fullStr |
Fixed costs matter even when the costs are sunk |
title_full_unstemmed |
Fixed costs matter even when the costs are sunk |
title_sort |
Fixed costs matter even when the costs are sunk |
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40408e9de92daaa653357f6b40ed66fd |
author_id_fullname_str_mv |
40408e9de92daaa653357f6b40ed66fd_***_Bastian Westbrock |
author |
Bastian Westbrock |
author2 |
Jurjen Kamphorst Ewa Mendys-Kamphorst Bastian Westbrock |
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Journal article |
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Economics Letters |
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195 |
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109428 |
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2020 |
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Swansea University |
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0165-1765 |
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10.1016/j.econlet.2020.109428 |
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Elsevier BV |
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Faculty of Humanities and Social Sciences |
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School of Social Sciences - Economics{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Social Sciences - Economics |
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description |
How firms set prices is key to understanding markets. Standard economics dictates that the fixed costs of a firm should not affect its prices. Nonetheless, it is common practice for firms to raise their prices after a fixed costs increase. We show that firms are correct in doing so if two ubiquitous conditions apply: (i) future profits increase in current sales and (ii) firms are liquidity-constrained. |
published_date |
2020-10-01T08:30:35Z |
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1821302938834829312 |
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11.323529 |