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Methodological reflections on tracing networked images

Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo, Maggie C. Miller

Qualitative Research in Organizations and Management: An International Journal, Volume: 20, Issue: 1, Pages: 28 - 43

Swansea University Authors: Katrina Pritchard Orcid Logo, Helen Williams Orcid Logo

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DOI (Published version): 10.1108/qrom-08-2024-2801

Abstract

Purpose: Many scholars highlight a need for reflexive methodological accounts to support visual research. Therefore, this paper offers detailed reflection on the methods involved in tracing and analysing 248 commercial images of entrepreneurship. This account supports our published work examining en...

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Published in: Qualitative Research in Organizations and Management: An International Journal
ISSN: 1746-5648 1746-5656
Published: Emerald 2025
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URI: https://cronfa.swan.ac.uk/Record/cronfa68439
first_indexed 2024-12-03T13:48:31Z
last_indexed 2025-04-10T06:15:37Z
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spelling 2025-04-09T13:07:28.7024607 v2 68439 2024-12-03 Methodological reflections on tracing networked images a8b44bc7c6f2fa716a6b19916af6e3ff 0000-0003-1938-1272 Katrina Pritchard Katrina Pritchard true false 4f38e1230b00008ecd17a8ecd3b43921 0000-0001-8712-8397 Helen Williams Helen Williams true false 2024-12-03 CBAE Purpose: Many scholars highlight a need for reflexive methodological accounts to support visual research. Therefore, this paper offers detailed reflection on the methods involved in tracing and analysing 248 commercial images of entrepreneurship. This account supports our published work examining entrepreneurial masculinities and femininities, which conceptualised the gendering of entrepreneurial aesthetics, and proposed the significance of image networks in the reproduction of neoliberal ideals. Design/Methodology/Approach:Now based on further methodological reflexivity we offer insights on both the possibilities and challenges of tracing networked images by reviewing four methodological complexities: reflexive engagement with online images; working with and across platforms; tracing as a potentially never-ending process; and montage approaches to analysis. Findings: Our account focuses on a specific form of imagery – commercial images – on a certain representation – the gendered entrepreneur – and on a particular complex site of encounter – online. This work mapped a visual repertoire of gendered entrepreneurship online by tracing visual constructions of entrepreneurial masculinity and femininity. In this paper we open the methodological ‘black box’ of our study and explain our belief that methodological advances can only be built through exposing our working practice. Originality: Through our detailed reflective account we aim to open discussions to aid development and use of complex visual methods online. Journal Article Qualitative Research in Organizations and Management: An International Journal 20 1 28 43 Emerald 1746-5648 1746-5656 Entrepreneurship, Online research, Gender, Visual research, Digital research 10 1 2025 2025-01-10 10.1108/qrom-08-2024-2801 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Not Required None 2025-04-09T13:07:28.7024607 2024-12-03T09:58:46.3909309 Faculty of Humanities and Social Sciences School of Management - Business Management Katrina Pritchard 0000-0003-1938-1272 1 Helen Williams 0000-0001-8712-8397 2 Maggie C. Miller 3 68439__33024__a5f528e3ab91460d83519908384280ca.pdf ACCEPTED FOR RIS QROM .pdf 2024-12-03T10:02:28.0967081 Output 329456 application/pdf Accepted Manuscript true Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention). true eng https://creativecommons.org/licenses/by/4.0/deed.en
title Methodological reflections on tracing networked images
spellingShingle Methodological reflections on tracing networked images
Katrina Pritchard
Helen Williams
title_short Methodological reflections on tracing networked images
title_full Methodological reflections on tracing networked images
title_fullStr Methodological reflections on tracing networked images
title_full_unstemmed Methodological reflections on tracing networked images
title_sort Methodological reflections on tracing networked images
author_id_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff
4f38e1230b00008ecd17a8ecd3b43921
author_id_fullname_str_mv a8b44bc7c6f2fa716a6b19916af6e3ff_***_Katrina Pritchard
4f38e1230b00008ecd17a8ecd3b43921_***_Helen Williams
author Katrina Pritchard
Helen Williams
author2 Katrina Pritchard
Helen Williams
Maggie C. Miller
format Journal article
container_title Qualitative Research in Organizations and Management: An International Journal
container_volume 20
container_issue 1
container_start_page 28
publishDate 2025
institution Swansea University
issn 1746-5648
1746-5656
doi_str_mv 10.1108/qrom-08-2024-2801
publisher Emerald
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
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description Purpose: Many scholars highlight a need for reflexive methodological accounts to support visual research. Therefore, this paper offers detailed reflection on the methods involved in tracing and analysing 248 commercial images of entrepreneurship. This account supports our published work examining entrepreneurial masculinities and femininities, which conceptualised the gendering of entrepreneurial aesthetics, and proposed the significance of image networks in the reproduction of neoliberal ideals. Design/Methodology/Approach:Now based on further methodological reflexivity we offer insights on both the possibilities and challenges of tracing networked images by reviewing four methodological complexities: reflexive engagement with online images; working with and across platforms; tracing as a potentially never-ending process; and montage approaches to analysis. Findings: Our account focuses on a specific form of imagery – commercial images – on a certain representation – the gendered entrepreneur – and on a particular complex site of encounter – online. This work mapped a visual repertoire of gendered entrepreneurship online by tracing visual constructions of entrepreneurial masculinity and femininity. In this paper we open the methodological ‘black box’ of our study and explain our belief that methodological advances can only be built through exposing our working practice. Originality: Through our detailed reflective account we aim to open discussions to aid development and use of complex visual methods online.
published_date 2025-01-10T08:12:33Z
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score 11.057796

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