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“I Never Imagined a Robot Speaking Urdu:” Exploring the Influence of Language on Robots’ Acceptance

Sunbul M. Ahmad, Muneeb Ahmad Orcid Logo, Carolina Fuentes Toro, Nervo Verdezoto Dias, Katarzyna Stawarz

ACM Proceedings

Swansea University Author: Muneeb Ahmad Orcid Logo

Abstract

As robots are increasingly becoming part of daily life worldwide, it is important to ensure that they are inclusive and culturally sensitive to accommodate users from different backgrounds. In particular, many countries in the Global South (GS) have yet to explore the integration and benefits of rob...

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Published in: ACM Proceedings
Published:
URI: https://cronfa.swan.ac.uk/Record/cronfa68695
Abstract: As robots are increasingly becoming part of daily life worldwide, it is important to ensure that they are inclusive and culturally sensitive to accommodate users from different backgrounds. In particular, many countries in the Global South (GS) have yet to explore the integration and benefits of robots, especially for underrepresented language groups such as Urdu. We present an exploratory mixed-methods study that investigates how robots’ language affects the social interaction, acceptability and overall perception of robots within Pakistani Urdu-speaking individuals. The findings highlight the importance of language and cultural adaptation, and how these factors influence the acceptance of robots, emphasising the need for more inclusive and religion sensitive technologies designed for the GS users.
College: Faculty of Science and Engineering