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Strategies for Maintaining a Positive Body Image in the Face of Stigma
Journal of Health Psychology
Swansea University Authors:
Menna Price , Laura Wilkinson
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© The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution 4.0 License.
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DOI (Published version): 10.1177/13591053251330433
Abstract
This study aimed to explore how individuals with obesity, who have a positive body image (an accepting and favourable view of the body), maintain this positive image in the face of weight stigma. A qualitative methodology was used to explore the experiences of 16 individuals (11 women; 5 men) using...
| Published in: | Journal of Health Psychology |
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| Published: |
Sage
2025
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa69078 |
| Abstract: |
This study aimed to explore how individuals with obesity, who have a positive body image (an accepting and favourable view of the body), maintain this positive image in the face of weight stigma. A qualitative methodology was used to explore the experiences of 16 individuals (11 women; 5 men) using one-to-one semi-structured interviews. Four themes were developed using Thematic Analysis: Experiences of stigma, Self-evaluative cognitive strategies, Social Behavioural strategies and What Helps? Themes included strategies that reflect self-affirmation, defensive self-protection and social support. The results also included strategies not found in previous research, such as confronting the source of the stigmatisation. Moreover, no negative strategies, such as eating or self-harm, were reported. In addition, the participants spoke of the positive effect of social support but did not report seeking this support, which suggests that perceived social support may be more useful than enacted support. |
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| Keywords: |
coping strategies, obesity, positive body image, qualitative research, weight stigma |
| College: |
Faculty of Medicine, Health and Life Sciences |
| Funders: |
This project was funded by a Faculty of Health and Medical Sciences Research Support Fund at the University of Surrey. |

