Journal article 241 views 142 downloads
Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom
Umut Oguz,
Seza Zerman,
Brian Garrod 
,
Murat Hancer,
Merve Öksüz Taner
,
Murat Hancer,
Merve Öksüz Taner
Journal of Hospitality and Tourism Insights, Pages: 1 - 23
Swansea University Authors:
Umut Oguz, Brian Garrod
-
PDF | Accepted Manuscript
Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).
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DOI (Published version): 10.1108/jhti-08-2025-0925
Abstract
Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom
| Published in: | Journal of Hospitality and Tourism Insights |
|---|---|
| ISSN: | 2514-9792 2514-9806 |
| Published: |
Emerald
2026
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa71422 |
| Keywords: |
Budget hotels, Consumption values, Hedonic value, Memorability, Personalisation, Social value |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
1 |
| End Page: |
23 |