Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom

Oguz, Umut; Zerman, Seza; Garrod, Brian; Hancer, Murat; Taner, Merve Öksüz

doi:10.1108/jhti-08-2025-0925

Journal article 241 views 142 downloads

Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom

Umut Oguz, Seza Zerman, Brian Garrod

, Murat Hancer, Merve Öksüz Taner

Journal of Hospitality and Tourism Insights, Pages: 1 - 23

Swansea University Authors: Umut Oguz, Brian Garrod

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Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).
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DOI (Published version): 10.1108/jhti-08-2025-0925

Published in:	Journal of Hospitality and Tourism Insights
ISSN:	2514-9792 2514-9806
Published:	Emerald 2026
Online Access:	Check full text
URI:	https://cronfa.swan.ac.uk/Record/cronfa71422

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title	Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom
spellingShingle	Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom Umut Oguz Brian Garrod
title_short	Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom
title_full	Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom
title_fullStr	Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom
title_full_unstemmed	Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom
title_sort	Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom
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author2	Umut Oguz Seza Zerman Brian Garrod Murat Hancer Merve Öksüz Taner
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Exploring the role of personalisation in value creation: insights from budget hotels in the United Kingdom

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