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‘Drop Dead Gorgeous… and Remain Voiceless’ / Yan WU

Feminist Media Studies, Volume: 9, Issue: 3, Pages: 374 - 378

Swansea University Author: Wu, Yan

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Abstract

This short article examines the relationship between women, media,labor, and the economy in China, and questions if the internet can be used to help women in their struggle for social equality. By examining Chinese websites, the author notes two trends:the first celebrates and promotes consumerism a...

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Published in: Feminist Media Studies
ISSN: 1468-0777 1471-5902
Published: Taylor & Francis 2009
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa881
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Abstract: This short article examines the relationship between women, media,labor, and the economy in China, and questions if the internet can be used to help women in their struggle for social equality. By examining Chinese websites, the author notes two trends:the first celebrates and promotes consumerism amongst women despite the economicrecession, and is classically postfeminist in the sense that it equates liberation and equalitywith consumption. The second trend includes the dissemination of patriarchal discourses,which have become increasingly prevalent since the start of the recession. Web campaignshave emerged encouraging women to focus on femininity rather than their careers, and todiscourage them from working in traditionally male-dominated jobs. Therefore, despitewomen’s increased web presence and its promise of providing a new space for women tofight for social equality, Wu argues that this cannot occur until patriarchal and postfeministideologies are challenged.
Keywords: internet; women; consumerism; global economic downturn
College: College of Arts and Humanities
Issue: 3
Start Page: 374
End Page: 378