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Journal article 654 views

‘Drop Dead Gorgeous… and Remain Voiceless’ / Yan, Wu

Feminist Media Studies, Volume: 9, Issue: 3, Pages: 374 - 378

Swansea University Author: Yan, Wu

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Abstract

This short article examines the relationship between women, media,labor, and the economy in China, and questions if the internet can be used to help women in their struggle for social equality. By examining Chinese websites, the author notes two trends:the first celebrates and promotes consumerism a...

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Published in: Feminist Media Studies
ISSN: 1468-0777 1471-5902
Published: Taylor & Francis 2009
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URI: https://cronfa.swan.ac.uk/Record/cronfa881
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last_indexed 2018-02-09T04:27:36Z
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spelling 2015-10-19T15:28:20.5252139 v2 881 2011-10-01 ‘Drop Dead Gorgeous… and Remain Voiceless’ fcb0b08dd7afa00f6899a02d4cb66fff 0000-0002-5741-6862 Yan Wu Yan Wu true false 2011-10-01 AMED This short article examines the relationship between women, media,labor, and the economy in China, and questions if the internet can be used to help women in their struggle for social equality. By examining Chinese websites, the author notes two trends:the first celebrates and promotes consumerism amongst women despite the economicrecession, and is classically postfeminist in the sense that it equates liberation and equalitywith consumption. The second trend includes the dissemination of patriarchal discourses,which have become increasingly prevalent since the start of the recession. Web campaignshave emerged encouraging women to focus on femininity rather than their careers, and todiscourage them from working in traditionally male-dominated jobs. Therefore, despitewomen’s increased web presence and its promise of providing a new space for women tofight for social equality, Wu argues that this cannot occur until patriarchal and postfeministideologies are challenged. Journal Article Feminist Media Studies 9 3 374 378 Taylor & Francis 1468-0777 1471-5902 internet; women; consumerism; global economic downturn 1 1 2009 2009-01-01 10.1080/14680770903068332 http://www.tandfonline.com/doi/abs/10.1080/14680770903068332 COLLEGE NANME Media & Communication COLLEGE CODE AMED Swansea University 2015-10-19T15:28:20.5252139 2011-10-01T00:00:00.0000000 College of Arts and Humanities Political and Cultural Studies Yan Wu 0000-0002-5741-6862 1
title ‘Drop Dead Gorgeous… and Remain Voiceless’
spellingShingle ‘Drop Dead Gorgeous… and Remain Voiceless’
Yan, Wu
title_short ‘Drop Dead Gorgeous… and Remain Voiceless’
title_full ‘Drop Dead Gorgeous… and Remain Voiceless’
title_fullStr ‘Drop Dead Gorgeous… and Remain Voiceless’
title_full_unstemmed ‘Drop Dead Gorgeous… and Remain Voiceless’
title_sort ‘Drop Dead Gorgeous… and Remain Voiceless’
author_id_str_mv fcb0b08dd7afa00f6899a02d4cb66fff
author_id_fullname_str_mv fcb0b08dd7afa00f6899a02d4cb66fff_***_Yan, Wu
author Yan, Wu
format Journal article
container_title Feminist Media Studies
container_volume 9
container_issue 3
container_start_page 374
publishDate 2009
institution Swansea University
issn 1468-0777
1471-5902
doi_str_mv 10.1080/14680770903068332
publisher Taylor & Francis
college_str College of Arts and Humanities
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hierarchy_top_id collegeofartsandhumanities
hierarchy_top_title College of Arts and Humanities
hierarchy_parent_id collegeofartsandhumanities
hierarchy_parent_title College of Arts and Humanities
department_str Political and Cultural Studies{{{_:::_}}}College of Arts and Humanities{{{_:::_}}}Political and Cultural Studies
url http://www.tandfonline.com/doi/abs/10.1080/14680770903068332
document_store_str 0
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description This short article examines the relationship between women, media,labor, and the economy in China, and questions if the internet can be used to help women in their struggle for social equality. By examining Chinese websites, the author notes two trends:the first celebrates and promotes consumerism amongst women despite the economicrecession, and is classically postfeminist in the sense that it equates liberation and equalitywith consumption. The second trend includes the dissemination of patriarchal discourses,which have become increasingly prevalent since the start of the recession. Web campaignshave emerged encouraging women to focus on femininity rather than their careers, and todiscourage them from working in traditionally male-dominated jobs. Therefore, despitewomen’s increased web presence and its promise of providing a new space for women tofight for social equality, Wu argues that this cannot occur until patriarchal and postfeministideologies are challenged.
published_date 2009-01-01T18:13:41Z
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score 10.867627