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A study of trust over time within a social network mediated environment

Adrian Palmer, Qunying HUO

Journal of Marketing Management

Swansea University Author: Adrian Palmer

Abstract

Trust is central to many marketing models, however, few studies have measured its components over time. Many longitudinal studies have relied on retrospective recall. This study builds a theory of trust development and undermining over time within the context of social-network media.An inductive stu...

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Published in: Journal of Marketing Management
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URI: https://cronfa.swan.ac.uk/Record/cronfa13917
first_indexed 2013-07-23T12:11:19Z
last_indexed 2018-02-09T04:44:59Z
id cronfa13917
recordtype SURis
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spelling 2013-05-29T09:34:27.0435692 v2 13917 2013-01-18 A study of trust over time within a social network mediated environment e508405c78d7aa3b6f7c3ab41a557536 Adrian Palmer Adrian Palmer true false 2013-01-18 Trust is central to many marketing models, however, few studies have measured its components over time. Many longitudinal studies have relied on retrospective recall. This study builds a theory of trust development and undermining over time within the context of social-network media.An inductive study phase used phenomenological webnography to build a theory of trust development. 352 peer-review comments were analysed over six years. Outcomes of this phase informed subsequent deductive tests. Four dimensions of trust emerged - ability, benevolence, integrity and predictability – with different salience over time. Ability, a cognitive-based dimension, was important in initial trust-building. Integrity and predictability, linked to the brain’s emotion area, became important later. Undermining of trust was a shorter process than its development. Journal Article Journal of Marketing Management Trust, Brands, Word-of-Mouth, Social network media, Webnography 0 0 0 0001-01-01 2nd author Qunying HUO COLLEGE NANME COLLEGE CODE Swansea University 2013-05-29T09:34:27.0435692 2013-01-18T21:26:05.1398985 Faculty of Humanities and Social Sciences School of Management - Business Management Adrian Palmer 1 Qunying HUO 2
title A study of trust over time within a social network mediated environment
spellingShingle A study of trust over time within a social network mediated environment
Adrian Palmer
title_short A study of trust over time within a social network mediated environment
title_full A study of trust over time within a social network mediated environment
title_fullStr A study of trust over time within a social network mediated environment
title_full_unstemmed A study of trust over time within a social network mediated environment
title_sort A study of trust over time within a social network mediated environment
author_id_str_mv e508405c78d7aa3b6f7c3ab41a557536
author_id_fullname_str_mv e508405c78d7aa3b6f7c3ab41a557536_***_Adrian Palmer
author Adrian Palmer
author2 Adrian Palmer
Qunying HUO
format Journal article
container_title Journal of Marketing Management
institution Swansea University
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
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description Trust is central to many marketing models, however, few studies have measured its components over time. Many longitudinal studies have relied on retrospective recall. This study builds a theory of trust development and undermining over time within the context of social-network media.An inductive study phase used phenomenological webnography to build a theory of trust development. 352 peer-review comments were analysed over six years. Outcomes of this phase informed subsequent deductive tests. Four dimensions of trust emerged - ability, benevolence, integrity and predictability – with different salience over time. Ability, a cognitive-based dimension, was important in initial trust-building. Integrity and predictability, linked to the brain’s emotion area, became important later. Undermining of trust was a shorter process than its development.
published_date 0001-01-01T10:45:34Z
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score 11.08899

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