Journal article 902 views
A study of trust over time within a social network mediated environment
Adrian Palmer,
Qunying HUO
Journal of Marketing Management
Swansea University Author: Adrian Palmer
Abstract
Trust is central to many marketing models, however, few studies have measured its components over time. Many longitudinal studies have relied on retrospective recall. This study builds a theory of trust development and undermining over time within the context of social-network media.An inductive stu...
Published in: | Journal of Marketing Management |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa13917 |
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2013-07-23T12:11:19Z |
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2013-05-29T09:34:27.0435692 v2 13917 2013-01-18 A study of trust over time within a social network mediated environment e508405c78d7aa3b6f7c3ab41a557536 Adrian Palmer Adrian Palmer true false 2013-01-18 Trust is central to many marketing models, however, few studies have measured its components over time. Many longitudinal studies have relied on retrospective recall. This study builds a theory of trust development and undermining over time within the context of social-network media.An inductive study phase used phenomenological webnography to build a theory of trust development. 352 peer-review comments were analysed over six years. Outcomes of this phase informed subsequent deductive tests. Four dimensions of trust emerged - ability, benevolence, integrity and predictability – with different salience over time. Ability, a cognitive-based dimension, was important in initial trust-building. Integrity and predictability, linked to the brain’s emotion area, became important later. Undermining of trust was a shorter process than its development. Journal Article Journal of Marketing Management Trust, Brands, Word-of-Mouth, Social network media, Webnography 0 0 0 0001-01-01 2nd author Qunying HUO COLLEGE NANME COLLEGE CODE Swansea University 2013-05-29T09:34:27.0435692 2013-01-18T21:26:05.1398985 Faculty of Humanities and Social Sciences School of Management - Business Management Adrian Palmer 1 Qunying HUO 2 |
title |
A study of trust over time within a social network mediated environment |
spellingShingle |
A study of trust over time within a social network mediated environment Adrian Palmer |
title_short |
A study of trust over time within a social network mediated environment |
title_full |
A study of trust over time within a social network mediated environment |
title_fullStr |
A study of trust over time within a social network mediated environment |
title_full_unstemmed |
A study of trust over time within a social network mediated environment |
title_sort |
A study of trust over time within a social network mediated environment |
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e508405c78d7aa3b6f7c3ab41a557536 |
author_id_fullname_str_mv |
e508405c78d7aa3b6f7c3ab41a557536_***_Adrian Palmer |
author |
Adrian Palmer |
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Adrian Palmer Qunying HUO |
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Journal article |
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Journal of Marketing Management |
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Swansea University |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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description |
Trust is central to many marketing models, however, few studies have measured its components over time. Many longitudinal studies have relied on retrospective recall. This study builds a theory of trust development and undermining over time within the context of social-network media.An inductive study phase used phenomenological webnography to build a theory of trust development. 352 peer-review comments were analysed over six years. Outcomes of this phase informed subsequent deductive tests. Four dimensions of trust emerged - ability, benevolence, integrity and predictability – with different salience over time. Ability, a cognitive-based dimension, was important in initial trust-building. Integrity and predictability, linked to the brain’s emotion area, became important later. Undermining of trust was a shorter process than its development. |
published_date |
0001-01-01T03:15:55Z |
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1763750293406744576 |
score |
11.026059 |