Journal article 513 views
Examining the information value of virtual communities: Factual versus opinion-based message content
Chris Archer-Brown,
Niall Piercy,
Adam Joinson
Journal of Marketing Management
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1080/0267257X.2012.732599
Abstract
Examining the information value of virtual communities: Factual versus opinion-based message content
| Published in: | Journal of Marketing Management |
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| ISSN: | 0267-257X 1472-1376 |
| Published: |
2012
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14707 |
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| College: |
Faculty of Humanities and Social Sciences |
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| End Page: |
18 |