Journal article 313 views
Evaluating Preferences within the Composting Indusrty in Wales Using a Conjoint Analysis Approach
Jane Probert,
Gemma Dawson,
Antje Cockrill
Resources, Connservation and Recycling, Volume: 45
Swansea University Author: Antje Cockrill
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DOI (Published version): 10.1016/j.resconrec.2005.03.001
Abstract
This article explores the potential of composting green waste both to reduce biodegradable waste volumes and to generate income from sales of the compost product. Appropriate marketing strategies can only be achieved if the characteristics of the product contribute to its attractiveness to the consu...
| Published in: | Resources, Connservation and Recycling |
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| ISSN: | 0921-3449 |
| Published: |
2005
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15475 |
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| Abstract: |
This article explores the potential of composting green waste both to reduce biodegradable waste volumes and to generate income from sales of the compost product. Appropriate marketing strategies can only be achieved if the characteristics of the product contribute to its attractiveness to the consumer. This project is an empirical study which uses conjoint analysis to explore consumer preferences within the composting industry in Wales. |
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| Keywords: |
Waste management; Compost; Market Development, Consumer Preferences, Conjoint Analysis |
| College: |
Faculty of Humanities and Social Sciences |
| End Page: |
141 |