Conference Paper/Proceeding/Abstract 320 views
Data Visualisation. Seeing the Big Picture with GGobi: A Complementary Approach to Multivariate Analysis in Marketing
Antje Cockrill,
Mark Goode,
Peter Morgan
16th International Conference on Retailing and Consumer Services Science
Swansea University Author: Antje Cockrill
Abstract
Data Visualisation. Seeing the Big Picture with GGobi: A Complementary Approach to Multivariate Analysis in Marketing
| Published in: | 16th International Conference on Retailing and Consumer Services Science |
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| Published: |
2009
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15518 |
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| Item Description: |
Conference held in Niagara Falls, Canada, 6th - 9th July 2009. |
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| Keywords: |
Data Analysis, Data Visualisation. Multivariate Analysis |
| College: |
Faculty of Humanities and Social Sciences |