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Evaluating Preferences within the Composting Indusrty in Wales Using a Conjoint Analysis Approach

Jane Probert, Gemma Dawson, Antje Cockrill

Resources, Connservation and Recycling, Volume: 45

Swansea University Author: Antje Cockrill

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DOI (Published version): 10.1016/j.resconrec.2005.03.001

Abstract

This article explores the potential of composting green waste both to reduce biodegradable waste volumes and to generate income from sales of the compost product. Appropriate marketing strategies can only be achieved if the characteristics of the product contribute to its attractiveness to the consu...

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Published in: Resources, Connservation and Recycling
ISSN: 0921-3449
Published: 2005
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa15475
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first_indexed 2013-08-22T01:57:52Z
last_indexed 2018-02-09T04:47:23Z
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spelling 2013-08-15T12:24:23.2429259 v2 15475 2013-08-15 Evaluating Preferences within the Composting Indusrty in Wales Using a Conjoint Analysis Approach 9470d0b291ef0d2c4dc6b1cd40a0bd2f Antje Cockrill Antje Cockrill true false 2013-08-15 BBU This article explores the potential of composting green waste both to reduce biodegradable waste volumes and to generate income from sales of the compost product. Appropriate marketing strategies can only be achieved if the characteristics of the product contribute to its attractiveness to the consumer. This project is an empirical study which uses conjoint analysis to explore consumer preferences within the composting industry in Wales. Journal Article Resources, Connservation and Recycling 45 141 0921-3449 Waste management; Compost; Market Development, Consumer Preferences, Conjoint Analysis 31 12 2005 2005-12-31 10.1016/j.resconrec.2005.03.001 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-08-15T12:24:23.2429259 2013-08-15T12:21:36.1408063 Faculty of Humanities and Social Sciences School of Management - Business Management Jane Probert 1 Gemma Dawson 2 Antje Cockrill 3
title Evaluating Preferences within the Composting Indusrty in Wales Using a Conjoint Analysis Approach
spellingShingle Evaluating Preferences within the Composting Indusrty in Wales Using a Conjoint Analysis Approach
Antje Cockrill
title_short Evaluating Preferences within the Composting Indusrty in Wales Using a Conjoint Analysis Approach
title_full Evaluating Preferences within the Composting Indusrty in Wales Using a Conjoint Analysis Approach
title_fullStr Evaluating Preferences within the Composting Indusrty in Wales Using a Conjoint Analysis Approach
title_full_unstemmed Evaluating Preferences within the Composting Indusrty in Wales Using a Conjoint Analysis Approach
title_sort Evaluating Preferences within the Composting Indusrty in Wales Using a Conjoint Analysis Approach
author_id_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f
author_id_fullname_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f_***_Antje Cockrill
author Antje Cockrill
author2 Jane Probert
Gemma Dawson
Antje Cockrill
format Journal article
container_title Resources, Connservation and Recycling
container_volume 45
publishDate 2005
institution Swansea University
issn 0921-3449
doi_str_mv 10.1016/j.resconrec.2005.03.001
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
active_str 0
description This article explores the potential of composting green waste both to reduce biodegradable waste volumes and to generate income from sales of the compost product. Appropriate marketing strategies can only be achieved if the characteristics of the product contribute to its attractiveness to the consumer. This project is an empirical study which uses conjoint analysis to explore consumer preferences within the composting industry in Wales.
published_date 2005-12-31T03:17:36Z
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score 11.016235

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