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Conference Paper/Proceeding/Abstract 489 views

The Impact of Gamification on Brand Perception Enhancement

Yang Yang, Antonis Simintiras, Antje Cockrill

Nascent Connections 2013: Proceedings of Swansea University Business School Postgraduate Research Conference

Swansea University Author: Antje Cockrill

Published in: Nascent Connections 2013: Proceedings of Swansea University Business School Postgraduate Research Conference
Published: Swansea Swansea University 2013
URI: https://cronfa.swan.ac.uk/Record/cronfa15510
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first_indexed 2013-08-22T01:57:56Z
last_indexed 2018-02-09T04:47:27Z
id cronfa15510
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spelling 2013-08-16T14:43:41.3416171 v2 15510 2013-08-16 The Impact of Gamification on Brand Perception Enhancement 9470d0b291ef0d2c4dc6b1cd40a0bd2f Antje Cockrill Antje Cockrill true false 2013-08-16 BBU Conference Paper/Proceeding/Abstract Nascent Connections 2013: Proceedings of Swansea University Business School Postgraduate Research Conference 71 Swansea University Swansea Gamification, Online Advertising, Brand Perception 31 12 2013 2013-12-31 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-08-16T14:43:41.3416171 2013-08-16T14:42:06.5420785 Faculty of Humanities and Social Sciences School of Management - Business Management Yang Yang 1 Antonis Simintiras 2 Antje Cockrill 3
title The Impact of Gamification on Brand Perception Enhancement
spellingShingle The Impact of Gamification on Brand Perception Enhancement
Antje Cockrill
title_short The Impact of Gamification on Brand Perception Enhancement
title_full The Impact of Gamification on Brand Perception Enhancement
title_fullStr The Impact of Gamification on Brand Perception Enhancement
title_full_unstemmed The Impact of Gamification on Brand Perception Enhancement
title_sort The Impact of Gamification on Brand Perception Enhancement
author_id_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f
author_id_fullname_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f_***_Antje Cockrill
author Antje Cockrill
author2 Yang Yang
Antonis Simintiras
Antje Cockrill
format Conference Paper/Proceeding/Abstract
container_title Nascent Connections 2013: Proceedings of Swansea University Business School Postgraduate Research Conference
publishDate 2013
institution Swansea University
publisher Swansea University
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
active_str 0
published_date 2013-12-31T03:17:40Z
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score 11.012678

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