Journal article 1181 views
Corporate Social Responsibility initiatives and strategic marketing imperatives
Nigel F Piercy,
Nikala Lane
Social Business, Volume: 1, Issue: 4, Pages: 325 - 345
Swansea University Author: Nikala Lane
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1362/204440811X13256957643375
Abstract
Corporate Social Responsibility initiatives and strategic marketing imperatives
| Published in: | Social Business |
|---|---|
| ISSN: | 2044-9860 |
| Published: |
2011
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15864 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
4 |
| Start Page: |
325 |
| End Page: |
345 |