Journal article 978 views
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Kenneth Le Meunier-FitzHugh,
Nikala Lane
Journal of Strategic Marketing, Volume: 17, Issue: 3-4, Pages: 291 - 306
Swansea University Author: Nikala Lane
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DOI (Published version): 10.1080/09652540903064860
Abstract
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
| Published in: | Journal of Strategic Marketing |
|---|---|
| ISSN: | 0965-254X 1466-4488 |
| Published: |
2009
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15866 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
3-4 |
| Start Page: |
291 |
| End Page: |
306 |