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Drivers of sales and marketing collaboration in business-to-business selling organisations

Kenneth Le Meunier-Fitzhugh, Nigel Piercy

Journal of Marketing Management, Volume: 25, Issue: 5-6, Pages: 611 - 633

Swansea University Author: Nigel Piercy

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Published in: Journal of Marketing Management
ISSN: 0267-257X 1472-1376
Published: 2009
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College: Faculty of Humanities and Social Sciences
Issue: 5-6
Start Page: 611
End Page: 633