Journal article 518 views
Drivers of sales and marketing collaboration in business-to-business selling organisations
Kenneth Le Meunier-Fitzhugh,
Nigel Piercy
Journal of Marketing Management, Volume: 25, Issue: 5-6, Pages: 611 - 633
Swansea University Author: Nigel Piercy
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DOI (Published version): 10.1362/026725709X461885
Abstract
Drivers of sales and marketing collaboration in business-to-business selling organisations
Published in: | Journal of Marketing Management |
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ISSN: | 0267-257X 1472-1376 |
Published: |
2009
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Online Access: |
Check full text
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URI: | https://cronfa.swan.ac.uk/Record/cronfa15860 |
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College: |
Faculty of Humanities and Social Sciences |
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Issue: |
5-6 |
Start Page: |
611 |
End Page: |
633 |