Journal article 476 views
Drivers of sales and marketing collaboration in business-to-business selling organisations
Kenneth Le Meunier-Fitzhugh,
Nigel Piercy
Journal of Marketing Management, Volume: 25, Issue: 5-6, Pages: 611 - 633
Swansea University Author: Nigel Piercy
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DOI (Published version): 10.1362/026725709X461885
Abstract
Drivers of sales and marketing collaboration in business-to-business selling organisations
Published in: | Journal of Marketing Management |
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ISSN: | 0267-257X 1472-1376 |
Published: |
2009
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URI: | https://cronfa.swan.ac.uk/Record/cronfa15860 |
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2013-09-25T21:07:35.5734407 v2 15860 2013-09-10 Drivers of sales and marketing collaboration in business-to-business selling organisations df21aa7b844f3fd66857825544318e97 Nigel Piercy Nigel Piercy true false 2013-09-10 BBU Journal Article Journal of Marketing Management 25 5-6 611 633 0267-257X 1472-1376 31 12 2009 2009-12-31 10.1362/026725709X461885 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-09-25T21:07:35.5734407 2013-09-10T10:29:41.7123591 Faculty of Humanities and Social Sciences School of Management - Business Management Kenneth Le Meunier-Fitzhugh 1 Nigel Piercy 2 |
title |
Drivers of sales and marketing collaboration in business-to-business selling organisations |
spellingShingle |
Drivers of sales and marketing collaboration in business-to-business selling organisations Nigel Piercy |
title_short |
Drivers of sales and marketing collaboration in business-to-business selling organisations |
title_full |
Drivers of sales and marketing collaboration in business-to-business selling organisations |
title_fullStr |
Drivers of sales and marketing collaboration in business-to-business selling organisations |
title_full_unstemmed |
Drivers of sales and marketing collaboration in business-to-business selling organisations |
title_sort |
Drivers of sales and marketing collaboration in business-to-business selling organisations |
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df21aa7b844f3fd66857825544318e97 |
author_id_fullname_str_mv |
df21aa7b844f3fd66857825544318e97_***_Nigel Piercy |
author |
Nigel Piercy |
author2 |
Kenneth Le Meunier-Fitzhugh Nigel Piercy |
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Journal article |
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Journal of Marketing Management |
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25 |
container_issue |
5-6 |
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611 |
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2009 |
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Swansea University |
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0267-257X 1472-1376 |
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10.1362/026725709X461885 |
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Faculty of Humanities and Social Sciences |
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facultyofhumanitiesandsocialsciences |
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Faculty of Humanities and Social Sciences |
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facultyofhumanitiesandsocialsciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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published_date |
2009-12-31T03:18:05Z |
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11.021648 |