Book chapter 844 views
Collaboration between sales and marketing: market orientation and business performance in business-to-business organizations
Kenneth Le Meunier-Fitzhugh,
Nikala Lane
Strategic Sales and Strategic Marketing
Swansea University Author: Nikala Lane
Abstract
Collaboration between sales and marketing: market orientation and business performance in business-to-business organizations
| Published in: | Strategic Sales and Strategic Marketing |
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| Published: |
London
Routledge
2011
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15887 |
| College: |
Faculty of Humanities and Social Sciences |
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