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Collaboration between sales and marketing: market orientation and business performance in business-to-business organizations

Kenneth Le Meunier-Fitzhugh, Nikala Lane

Strategic Sales and Strategic Marketing

Swansea University Author: Nikala Lane

Published in: Strategic Sales and Strategic Marketing
Published: London Routledge 2011
URI: https://cronfa.swan.ac.uk/Record/cronfa15887
first_indexed 2013-09-26T11:45:24Z
last_indexed 2018-02-09T04:48:06Z
id cronfa15887
recordtype SURis
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spelling 2013-09-19T09:56:20.4978107 v2 15887 2013-09-11 Collaboration between sales and marketing: market orientation and business performance in business-to-business organizations b0a79b68c09ed9c9d624888f2926e4da Nikala Lane Nikala Lane true false 2013-09-11 CBAE Book chapter Strategic Sales and Strategic Marketing Routledge London 31 12 2011 2011-12-31 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2013-09-19T09:56:20.4978107 2013-09-11T13:19:05.2837235 Faculty of Humanities and Social Sciences School of Management - Business Management Kenneth Le Meunier-Fitzhugh 1 Nikala Lane 2
title Collaboration between sales and marketing: market orientation and business performance in business-to-business organizations
spellingShingle Collaboration between sales and marketing: market orientation and business performance in business-to-business organizations
Nikala Lane
title_short Collaboration between sales and marketing: market orientation and business performance in business-to-business organizations
title_full Collaboration between sales and marketing: market orientation and business performance in business-to-business organizations
title_fullStr Collaboration between sales and marketing: market orientation and business performance in business-to-business organizations
title_full_unstemmed Collaboration between sales and marketing: market orientation and business performance in business-to-business organizations
title_sort Collaboration between sales and marketing: market orientation and business performance in business-to-business organizations
author_id_str_mv b0a79b68c09ed9c9d624888f2926e4da
author_id_fullname_str_mv b0a79b68c09ed9c9d624888f2926e4da_***_Nikala Lane
author Nikala Lane
author2 Kenneth Le Meunier-Fitzhugh
Nikala Lane
format Book chapter
container_title Strategic Sales and Strategic Marketing
publishDate 2011
institution Swansea University
publisher Routledge
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2011-12-31T10:48:57Z
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