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Strategic Customer Management: Strategizing the Sales Organization
Nikala Lane,
Nigel Piercy
Swansea University Authors: Nikala Lane, Nigel Piercy
Abstract
Strategic Customer Management: Strategizing the Sales Organization
| ISBN: | 9780199544509 |
|---|---|
| Published: |
Oxford
Oxford University Press
2009
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| Online Access: |
https://global.oup.com/academic/product/strategic-customer-management-9780199544509?cc=gb&lang=en&# |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa15915 |
| College: |
Faculty of Humanities and Social Sciences |
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