Journal article 577 views
The hidden risks in strategic account management strategy
Nigel Piercy,
Nikala Lane
Journal of Business Strategy, Volume: 27
Swansea University Authors: Nigel Piercy, Nikala Lane
Abstract
The hidden risks in strategic account management strategy
| Published in: | Journal of Business Strategy |
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| Published: |
2006
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15919 |
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| College: |
Faculty of Humanities and Social Sciences |
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| End Page: |
26 |