Journal article 372 views
The trouble with marketing research is marketing researchers
Nigel Piercy
International Journal of Market Research, Volume: 48, Pages: 253 - 254
Swansea University Author: Nigel Piercy
Abstract
The trouble with marketing research is marketing researchers
| Published in: | International Journal of Market Research |
|---|---|
| Published: |
2006
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa16073 |
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| College: |
Faculty of Humanities and Social Sciences |
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| Start Page: |
253 |
| End Page: |
254 |