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Marketing Strategy and Competitive Positioning
Graham Hooley,
Nigel Piercy,
Brigitte Nicoulaud
5
Swansea University Author: Nigel Piercy
Abstract
Marketing Strategy and Competitive Positioning
| Published in: | 5 |
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| Published: |
Harlow
Pearson Education Ltd
2011
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15850 |
| College: |
Faculty of Humanities and Social Sciences |
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