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Marketing Strategy and Competitive Positioning

Graham Hooley, Nigel Piercy, Brigitte Nicoulaud

5

Swansea University Author: Nigel Piercy

Published in: 5
Published: Harlow Pearson Education Ltd 2011
URI: https://cronfa.swan.ac.uk/Record/cronfa15850
first_indexed 2013-09-26T11:45:17Z
last_indexed 2018-02-09T04:48:01Z
id cronfa15850
recordtype SURis
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spelling 2013-09-19T10:11:53.3217157 v2 15850 2013-09-10 Marketing Strategy and Competitive Positioning df21aa7b844f3fd66857825544318e97 Nigel Piercy Nigel Piercy true false 2013-09-10 Book 5 Pearson Education Ltd Harlow 31 12 2011 2011-12-31 COLLEGE NANME COLLEGE CODE Swansea University 2013-09-19T10:11:53.3217157 2013-09-10T09:51:20.4526757 Faculty of Humanities and Social Sciences School of Management - Business Management Graham Hooley 1 Nigel Piercy 2 Brigitte Nicoulaud 3
title Marketing Strategy and Competitive Positioning
spellingShingle Marketing Strategy and Competitive Positioning
Nigel Piercy
title_short Marketing Strategy and Competitive Positioning
title_full Marketing Strategy and Competitive Positioning
title_fullStr Marketing Strategy and Competitive Positioning
title_full_unstemmed Marketing Strategy and Competitive Positioning
title_sort Marketing Strategy and Competitive Positioning
author_id_str_mv df21aa7b844f3fd66857825544318e97
author_id_fullname_str_mv df21aa7b844f3fd66857825544318e97_***_Nigel Piercy
author Nigel Piercy
author2 Graham Hooley
Nigel Piercy
Brigitte Nicoulaud
format Book
container_title 5
publishDate 2011
institution Swansea University
publisher Pearson Education Ltd
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2011-12-31T10:48:52Z
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