Journal article 302 views
Research in marketing: Teasing with trivia or risking relevance
Nigel Piercy
European Journal of Marketing, Volume: 36, Pages: 350 - 363
Swansea University Author: Nigel Piercy
Abstract
Research in marketing: Teasing with trivia or risking relevance
| Published in: | European Journal of Marketing |
|---|---|
| Published: |
2002
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa16085 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Start Page: |
350 |
| End Page: |
363 |