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Journal article 302 views

Research in marketing: Teasing with trivia or risking relevance

Nigel Piercy

European Journal of Marketing, Volume: 36, Pages: 350 - 363

Swansea University Author: Nigel Piercy

Published in: European Journal of Marketing
Published: 2002
URI: https://cronfa.swan.ac.uk/Record/cronfa16085
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first_indexed 2013-09-26T11:46:00Z
last_indexed 2018-02-09T04:48:30Z
id cronfa16085
recordtype SURis
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spelling 2013-09-19T13:03:58.0126123 v2 16085 2013-09-19 Research in marketing: Teasing with trivia or risking relevance df21aa7b844f3fd66857825544318e97 Nigel Piercy Nigel Piercy true false 2013-09-19 BBU Journal Article European Journal of Marketing 36 350 363 31 12 2002 2002-12-31 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-09-19T13:03:58.0126123 2013-09-19T13:03:35.8086347 Faculty of Humanities and Social Sciences School of Management - Business Management Nigel Piercy 1
title Research in marketing: Teasing with trivia or risking relevance
spellingShingle Research in marketing: Teasing with trivia or risking relevance
Nigel Piercy
title_short Research in marketing: Teasing with trivia or risking relevance
title_full Research in marketing: Teasing with trivia or risking relevance
title_fullStr Research in marketing: Teasing with trivia or risking relevance
title_full_unstemmed Research in marketing: Teasing with trivia or risking relevance
title_sort Research in marketing: Teasing with trivia or risking relevance
author_id_str_mv df21aa7b844f3fd66857825544318e97
author_id_fullname_str_mv df21aa7b844f3fd66857825544318e97_***_Nigel Piercy
author Nigel Piercy
author2 Nigel Piercy
format Journal article
container_title European Journal of Marketing
container_volume 36
container_start_page 350
publishDate 2002
institution Swansea University
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2002-12-31T03:18:21Z
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