Marketing Cases from Emerging Markets

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C. Bosangit, Carmela Bosangit

Case Study 15: It’s More Fun in Philippines: Riding on the Waves of Social Media, Volume: Chapter 20, Pages: 149 - 157

Swansea University Author: Carmela Bosangit

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DOI (Published version): 10.1007/978-3-642-36861-5_20

Published in:	Case Study 15: It’s More Fun in Philippines: Riding on the Waves of Social Media
ISBN:	978-3-642-36860-8 978-3-642-36861-5
Published:	2013
Online Access:	http://www.scopus.com/inward/record.url?eid=2-s2.0-84929564232&partnerID=MN8TOARS
URI:	https://cronfa.swan.ac.uk/Record/cronfa26742
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College:	Faculty of Humanities and Social Sciences
Start Page:	149
End Page:	157